Beyond Customer Need and Expectation, Perception is King of Market

We are used to hear organizations talk about meeting the needs of their customers. Need and want are major concepts in elementary economics. It could be confusing initially, but for good students, they always master the differences. While deficiency of need could cause severe negative outcome, want is not that critical. Nonetheless, there exist subjectivities in classifying individual or personal needs and wants; a topic for another day. So, from high school to business school, we are taught that understanding your customers’ needs is very critical in surviving as a business concern. Based on this, many inexperienced marketing directors develop … Continue reading Beyond Customer Need and Expectation, Perception is King of Market