Citron Research Calls Jumia a “Fraud”, Stock Drops [Download the Report]

They have drawn the first knife on Jumia, calling it a “fraud”.  The Americans are wrong – Jumia is not a fraud. However, the business of ecommerce which Jumia is a key player in Africa requires more saints to overcome. Unfortunately, the saints of ecommerce, the believers to make the market boom, are scarce: “Jumia learned the hard way that Nigeria, Jumia’s largest and most important market, is not an easy place to do ecommerce for plenty of reasons including logistics, poverty, …” Let me leave it there until Jumia reports two consecutive quarterly earnings – that is where everything … Continue reading Citron Research Calls Jumia a “Fraud”, Stock Drops [Download the Report]