Continental Africa Banner Adverts Served In 2Q2011 Grew 30%, Says BuzzCity

Continental Africa Banner Adverts Served In 2Q2011 Grew 30%, Says BuzzCity

 In Q2 of 2011, across continental Africa, a total of 3.4 billion ads were served. (Across continental Europe, there were 3.3 billion ads served then). Seven countries drew traffic in excess of 100 million ads served per quarter.

 

Country 

 Ads Served / Qtr

 Nigeria

 681 million

 South Africa

 596 million

 Kenya

 556 million

 Egypt

 498 million

 Sudan

 279 million

 Ghana

 164 million

 Morocco

 106 million

 

Altogether, 22 countries drew more than 10 million ads per quarter. Of particular interest are Ethiopia, Tunisia, Tanzania and Mozambique which seem on track to build critical mass to attract potential advertisers.

 

Country 

 Ads Served / Qtr

Ethiopia

42 million

Tunisia

37 million

Tanzania

35 million

Mozambique

29 million

 

Ethiopia, Tunisia, Tanzania, Mozambique, Mauritius, The DRC and Namibia appear on track for strong steady growth.  Guinea-Bissau and Botswana may appear high in the tables (next page) but excessive growth fluctuations observed month-on-month may reflect network instabilities and deserve closer scrutiny in the coming months.

 

Altogether, rapid growth is expected to continue as networks stabilize with more subscribers surfing on a regular basis. (Comoros, Sao Tome & Principe and Western Sahara have no recorded traffic to date)


 

Country

Q3 ‘10

Q4 ‘10

Q1 ‘11

Q2 ‘11

Growth in Last Qtr

Nigeria

111,500,000

332,000,000

473,000,000

681,000,000

44%

South Africa

700,500,000

884,000,000

614,000,000

596,000,000

-3%

Kenya

506,100,000

522,000,000

538,000,000

556,000,000

3%

Egypt

100,800,000

118,000,000

289,000,000

498,000,000

72%

Sudan

88,300,000

75,000,000

125,000,000

279,000,000

123%

Ghana

86,000,000

50,000,000

89,000,000

164,000,000

84%

Morocco

11,400,000

15,000,000

31,000,000

106,000,000

242%

Guinea-Bissau

47,000,000

94,000,000

100%

Botswana

1,300,000

1,000,000

11,000,000

67,000,000

509%

Ethiopia

5,200,000

8,000,000

17,000,000

42,000,000

147%

Tunisia

11,900,000

16,000,000

24,000,000

37,000,000

54%

Tanzania

11,600,000

24,000,000

16,000,000

35,000,000

119%

Mozambique

4,600,000

4,000,000

13,000,000

29,000,000

123%

Mauritius

9,200,000

7,000,000

10,000,000

19,000,000

90%

Congo, Democratic Republic of

200,000

11,000,000

14,000,000

18,000,000

29%

Namibia

9,600,000

7,000,000

12,000,000

18,000,000

50%

Zimbabwe

600,000

7,000,000

17,000,000

143%

Cameroon

5,600,000

2,000,000

6,000,000

16,000,000

167%

Zambia

2,500,000

4,000,000

4,000,000

12,000,000

200%

Malawi

2,800,000

4,000,000

7,000,000

11,000,000

57%

Uganda

600,000

2,000,000

6,000,000

10,000,000

67%

Algeria

3,300,000

4,000,000

5,000,000

10,000,000

100%

Senegal

5,400,000

3,000,000

3,000,000

9,000,000

200%

Liberia

2,400,000

2,000,000

3,000,000

8,000,000

167%

Côte d’Ivoire

7,700,000

6,000,000

9,000,000

8,000,000

-11%

Angola

1,200,000

1,000,000

14,000,000

7,000,000

-50%

Rwanda

1,300,000

1,000,000

2,000,000

5,000,000

150%

Benin

300,000

1,000,000

5,000,000

400%

Burkina Faso

2,300,000

1,000,000

1,000,000

4,000,000

300%

Madagascar

6,300,000

2,000,000

1,000,000

3,000,000

200%

Niger

1,100,000

1,000,000

1,000,000

3,000,000

200%

Mali

1,200,000

4,000,000

3,000,000

3,000,000

0%

Swaziland

1,800,000

1,000,000

2,000,000

2,000,000

0%

Gambia

500,000

1,000,000

2,000,000

100%

Equatorial Guinea

700,000

1,000,000

2,000,000

100%

Lesotho

1,000,000

1,000,000

1,000,000

2,000,000

100%

Sierra Leone

2,000,000

Mauritania

100,000

1,000,000

Burundi

100,000

1,000,000

1,000,000

1,000,000

0%

Djibouti

300,000

1,000,000

Cape Verde

100,000

1,000,000

Togo

200,000

1,000,000

Seychelles

200,000

1,000,000

Chad

2,500,000

1,000,000

Gabon

200,000

1,000,000

Congo, Republic of

1,000,000

Libyan Arab Jamahiriya

255,200,000

259,000,000

165,000,000

1,000,000

-99%

Guinea

51,000,000

50,000,000

1,000,000

-98%

Eritrea

1,000,000

TOTAL TRAFFIC

1,965,700,000

2,424,000,000

2,617,000,000

3,392,000,000

30%

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