Dealing with Long-Profit Gestation in Nigerian Startups

The gestation period to profitability in a typical Nigerian startup is long. That long gestation is also the reason why many startups or small businesses collapse few years of founding. Typically, one way to deal with this is to raise capital, ramp up market entry to grow fast enough to attain profitability. But in our extreme volatile economy, if the timing is off by months, the company can collapse. You just run out of cash. This is one problem we deal with in my Practice as we work with clients: how do you invest without getting into a trap where … Continue reading Dealing with Long-Profit Gestation in Nigerian Startups