If you run a startup in Lagos, Accra, Nairobi, or in any African city, and your playbook is Silicon Valley’s, you will likely not do very well. There are many variables in emerging markets which make Silicon Valley model largely irrelevant. My suggestion is that you pick your perspectives from China and India: those nations share many things in common with Africa. This is not to say that Silicon Valley playbook will not succeed in Africa. My point is that you have a higher chance of success if you invent yours or at least copy Chinese or Indian firms. When … Continue reading Dump Your Silicon Valley Playbook!
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