Fatoumata BA Is Now Managing Director of Jumia Nigeria

AIG-backed online store Jumia Côte d’Ivoire today formalized the appointment of Francis Dufay as the head of its subsidiary in Ivory Coast.

According to the firm in a statement, this appointment marks a new phase of growth for JUMIA Côte d’Ivoire.

The firm aims to launch new branches inside the country, increase its inventory and launch a marketplace for local distributors.

“Everything we do has one goal: Always improve our service and satisfy our customers. It is the only way JUMIA will gain the confidence of the population and strengthen its position as the leading e-commerce destination in Côte d’Ivoire”, said Francis DUFAY after the official announcement of his appointment.

His co-MD Fatoumata BA with has been appointed Managing Director at JUMIA Nigeria. The two began in April 2014 as Co-Managing Directors Jumia Ivory Coast.

Francis DUFAY will be responsible for driving the expansion Jumia Côte d’Ivoire and grow and position JUMIA as a major player in retail in the country.

DUFAY has worked for consulting firm McKinsey & Company and holds a Master of Science from HEC Paris management school, a Master in Management of Cologne University and, an MBA from the Northwestern University – Kellogg School of Management.

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