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Bargain Ride-Hailing Startup, inDriver, Launches in Lagos

inDriver Goes After Uber and Taxify with Centuries-Old Price Haggling

It is now in Lagos - inDriver, the bargain ride-hailing competitor to Uber and Bolt.

inDriver is eating into Uber and Bolt (formerly Taxify) domains when it comes to ride-hailing in Africa: “inDriver is an international Internet aggregator of passenger, freight and intercity transportation services”. This Russian startup is demonstrating that business model innovation can win markets and territories at scale. That model is simply the centuries-old price haggling which continues to be used in African commerce and markets. Yes, inDriver allows the rider to name his or her price for the driver to accept or counter-offer until they reach equilibrium.

Now in Lagos, Uber and Bolt have a small competitor. We will see how they react.