Gokada Business Model

I wrote about Gokada, a pioneeringĀ on-demand motorbike hailing service which makes it easier to move from one location in Lagos to another, and the creativities the young people working therein are bringing to help in fixing our intra-city transportation friction. In this piece, I explain the business model which is anchoring what the company is doing. The company is using the enablers of mobile internet, mobile apps, and other digital systems to orchestrate near-zero marginal cost linkages between riders and trained bikers, at scale. The outcome is outsmarting Lagos traffic when the moments call for it! For many people, in … Continue reading Gokada Business Model