Google Releases 2018 Top Searches in Nigeria – Very Surprising Again

Google Releases 2018 Top Searches in Nigeria – Very Surprising Again

Interesting insights here – Nigerians want to know the President of Croatia. Certainly, there is something going on in that country I did not know. Google has released the most-searched items from Nigeria for year 2018. The regulars are there: yes, footballers.

Simply, if you acted Hamlet with Lord Polonius’s “What do you read, my lord?” and Hamlet responding “Words, words, words” in secondary school, you are now free to substitute “Football, football, football” for a scene in Nigeria. European league footballers are gods in Nigeria – they are everywhere.

Oh yes, “How to dance Shaku Shaku” made the list again as was last time.

The roll call from Premium Times:

Osun elections, Alexis Sanchez and Black Panther have been named the top Google Searches in Nigeria in 2018.

Google’s Communications and Public Affairs Manager, Anglophone West Africa, Taiwo Kola-Ogunlade, said the trend offers a unique perspective on the year’s major moments and top trends based on searches conducted in Nigeria. …

“This year’s most searched news event was the Osun elections, which gripped national attention in September due to alleged incidents of voter intimidation and interference.

“Manchester United footballer Alexis Sanchez was both the most-searched person and the most searched sportsperson of 2018.

The top trending news searches for the year were Osun elections, Ekiti elections, PDP Presidential Primaries, ASUU Strike, NLC Strike/Minimum Wage and Offa Robbery.

Google Trends which was launched in May 2006, allows one to see how popular search terms and its demography have been over time on the search engine.

Others are Kaduna Crisis, Lagos APC primaries, Royal Wedding and Atiku Running Mate.

The top trending people listed by Google include Alexis Sanchez, Pierre-Emerick Aubameyang, Meghan Markle and Stan Lee.

Others are Philippe Coutinho, Atiku Abubakar, Tosyn Bucknor, Avicii, Aisha Abimbola and Sylvester Stallone.

The top trending questions are: How to check Jamb result, How to write a Business Plan, Who is leading in Osun Election, How to check BVN, Who is Prince Harry?, Who is the richest musician in Nigeria? and How to write a CV.

Others include How to dance Shaku Shaku, Who is Atiku’s running mate? and Who is the president of Croatia?


1. Advance your career with Tekedia Mini-MBA (Sept 13 – Dec 6, 2021): 140 global faculty, online, self-paced, $140 (or N50,000 naira). Click and register here.

2. Click to join Tekedia Capital Syndicate and own a piece of Africa’s finest startups with a minimum of $10,000 investment.

3. Register and join me every Saturday at Business Growth Playbooks w/ Ndubuisi Ekekwe (Sept 4 – Oct 23, 2021), Zoom, 4.30pm WAT; costs N20,000 or $60.

Share this post

Post Comment