Google clones TikTok in India, unveiling Shorts: “Google-owned YouTube, which was working on a TikTok alternative, has now joined the party and announced its version called ‘Shorts’. … Shorts is a “new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones”. Nothing is new – you cannot expect to invent everything to be called an inventor! Yes, an Igbo axiom says, it takes the killing of one tiger to be called the killer of tigers. People, Google copies – and that is a lesson for us, as I explained in this Harvard Business Review article: “copy legally”.
Today we announced the launch of an early beta of YouTube Shorts – a new video experience that lets you create short videos right from the YouTube mobile app! With a handful of new camera tools for you to try out, you can create 15 second videos that are easily discoverable on the YouTube homepage (in the new Shorts shelf), as well as across other parts of the app.We’re starting off by launching an early beta of YouTube Shorts in India, this includes a new camera and a handful of editing tools that will be rolling out over the course of the next few weeks.