How a Lagos Software Company Is Growing

I made public the One Oasis Strategy last year. It has become a key element when I analyse firms and how they could approach market entries.┬áThe One Oasis Strategy is about finding how to create solutions which can find their first customers within the business. Amazon Cloud has the ecommerce operation as its first customer thereby removing any market demand risk. Samsung Semiconductors has the Samsung mobile devices business as the first customer. With those assured internal customers, these firms deploy resources, irrespective of the market dynamics, because they have found the first customers already, in-house. But over time, the … Continue reading How a Lagos Software Company Is Growing