How To Beat Dangote Group: How Indomie Noodle Did It

A Commenter on a previous videocast noted: “ndubuisi ekekwe, I know that Aliko Dangote is a great businessman, but why was he unable to break into the pasta/noodles sector? If he can really pick any sector and dominate it.” I did promise to explain via a video, besides my comment on LinkedIn. (Note: Dangote is still on pasta business; it exited the noodles’) In this videocast, I explain how the makers of Indomie noodles used the same strategy Dangote Group had deployed across industrial sectors to defeat Dangote Noodles. The ¬†accumulation of capability which Dangote Group uses to crush competitors … Continue reading How To Beat Dangote Group: How Indomie Noodle Did It