Home Latest Insights | News Innovate And Find Ways To Create A New Basis Of Business Competition

Innovate And Find Ways To Create A New Basis Of Business Competition

Innovate And Find Ways To Create A New Basis Of Business Competition

How are you running your business playbook? Is the business model static in such a way that competitors can easily benchmark you? Do what Elon Musk does by continually making Tesla “uncatchable” through the perception he has put in the electric vehicle (EV) business.

 Others are building EVs to meet market needs, Elon keeps changing the goalpost by making it clear that Tesla software can change daily, and you know what, he never finishes building a Tesla. Why? If you buy Tesla today, in three years, that same car can begin to do things it cannot do today. So, how do you benchmark unborn tomorrow but established yesterday? Not possible!

Invest in Customer Perceptions, and Change Basis of Market Competition

Walmart sells African toothbrushes as “organic toothbrushes” in America. Intel added a sticker – “Intel Inside” – to separate it from others. 

Tekedia Mini-MBA edition 14 (June 3 – Sept 2, 2024) begins registrations; get massive discounts with early registration here.

Tekedia AI in Business Masterclass opens registrations here.

Join Tekedia Capital Syndicate and invest in Africa’s finest startups here.

Good People, look for little things which can shape your customer Perception. Find your “organic” word. Find your “inside” word. Yes, find ways to create a new basis of competition in your business through perception.

 

 


---

Register for Tekedia Mini-MBA (Jun 3 - Sep 2, 2024), and join Prof Ndubuisi Ekekwe and our global faculty; click here.

No posts to display

1 THOUGHT ON Innovate And Find Ways To Create A New Basis Of Business Competition

  1. It requires a good dose of imagination and ingenuity, which is not the case for those in the habit of copying. You can only copy what has already happened, meaning that you cannot get ahead or truly differentiate yourself.

    The burning question remains, what are you doing differently? Until you can answer this question confidently and elegantly…

Post Comment

Please enter your comment!
Please enter your name here