How do you create a new basis of competition through superior customer experiences? How do you move those customers into a world of fandom where they become fans, not just customers? How do you protect the castle by elevating the imaginations of your customers, by taking them from their needs, beyond expectations to perceptions? Great moats come when firms deliver exceptional customer experiences.
Interestingly, getting into that deep nexus of great customer relationships cannot come through guesswork. You need to understand your market. You need to know the customer. And you need to connect the dots. Like my Physics teacher while introducing Physics in secondary school explained, in natural philosophy, mathematics – the beautiful science of numbers – is fundamental to connect the dots in physics, biology and chemistry. And Pythagoras described the world as nothing but Numbers! Make sense of the numbers, understand your customers, deliver great value using the insights, and rule your market.
Join me at MTN Business Masterclass on 23rd Sept at 10am WAT for an excursion into the mechanics of markets, customer relationships and getting to that mountaintop of successful ventures. Register Free here – https://www.mtnbusiness.com.ng/revvprogramme
1. Advance your career with Tekedia Mini-MBA (Sept 13 – Dec 6, 2021): 140 global faculty, online, self-paced, $140 (or N50,000 naira). Click and register here.
2. Click to join Tekedia Capital Syndicate and own a piece of Africa’s finest startups with a minimum of $10,000 investment.3. Register and join me every Saturday at Business Growth Playbooks w/ Ndubuisi Ekekwe (Sept 4 – Oct 23, 2021), Zoom, 4.30pm WAT; costs N20,000 or $60.