If OPay wins intra-city logistics, it will be in a good position to win any ecommerce sub-sector it enters. Jiji and Jumia could be imperiled because logistics is Nigeria’s ecommerce weak point. Konga has a weak moat via its physical stores. Experts expect OPay to activate its ecommerce engines once it has finalized logistics dominance. All the elemental modules are already built up – and just being rolled out in phases.
I refer you to my piece in November 2017 on Opera, the parent of OPay. It now wants to become the “leading payment, ecommerce and other partners” by itself.
Opera’s strategy is brilliant for the firm, but it will put it in the crosshairs of many local companies. As more Africans use Opera, most local companies can experience erosion in their brands. Yet, it is also possible that Opera can move in the path of aggregation where it can make it easier to find leading payment, ecommerce and other partners through its browser. But no matter what happens, I do expect massive dislocation as Opera becomes a platform with commercial activities happening at the level of browser. It will be very interesting: Opera needs a business model to make money.
Register for next edition of Tekedia Mini-MBA (June 22 - Oct 22, 2020) here. Four months, online, and costs $140 or N50,000 naira .