Ndubuisi Ekekwe Becomes Matatu Shareholder, Joins Board

Ndubuisi Ekekwe Becomes Matatu Shareholder, Joins Board

Transportation is a big friction in Nigeria. I see a huge opportunity in that space especially in the last mile segment. As Nigeria’s traffic paralysis continues, keke will become a part of the equation in most of our major cities. In the northern part of Nigeria, it will be huge – keke is not going away.

So, I am putting my resources in that space: last week, I became a shareholder and board member of Matatu Keke Taxi – Nigeria’s pioneering aggregator of keke. Your food delivery, ecommerce logistics, etc can be more optimally executed by keke than those big cars! Yes, you do not need a car to deliver your food; keke can do it better.

Matatu is a technology-driven auto rickshaw (keke) aggregator. It runs on that enviable business construct of aggregation where digital technology is used to bring efficiency in demand-supply framework. The app-based transport networking solution provides on-demand transport services to commuters within towns through easy-to-use taxi hailing mobile applications.

Look forward to working with Samuel Akinniyi Ajiboyede and his team on Matatu

Zido Keke Taxi Overlays Technology on Keke To Get Lagosians Moving Faster Over Traffic


1. Advance your career with Tekedia Mini-MBA (Sept 13 – Dec 6, 2021): 140 global faculty, online, self-paced, $140 (or N50,000 naira). Click and register here.

2. Click to join Tekedia Capital Syndicate and own a piece of Africa’s finest startups with a minimum of $10,000 investment.

3. Register and join me every Saturday at Business Growth Playbooks w/ Ndubuisi Ekekwe (Sept 4 – Oct 23, 2021), Zoom, 4.30pm WAT; costs N20,000 or $60.

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