Transportation is a big friction in Nigeria. I see a huge opportunity in that space especially in the last mile segment. As Nigeria’s traffic paralysis continues, keke will become a part of the equation in most of our major cities. In the northern part of Nigeria, it will be huge – keke is not going away.
So, I am putting my resources in that space: last week, I became a shareholder and board member of Matatu Keke Taxi – Nigeria’s pioneering aggregator of keke. Your food delivery, ecommerce logistics, etc can be more optimally executed by keke than those big cars! Yes, you do not need a car to deliver your food; keke can do it better.
Matatu is a technology-driven auto rickshaw (keke) aggregator. It runs on that enviable business construct of aggregation where digital technology is used to bring efficiency in demand-supply framework. The app-based transport networking solution provides on-demand transport services to commuters within towns through easy-to-use taxi hailing mobile applications.
Look forward to working with Samuel Akinniyi Ajiboyede and his team on Matatu
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