It is simple these days to write that Microsoft is a dinosaur. It is a dying breed and it is not cool. Check how many articles that are written about it daily and you will notice that Microsoft is not that ‘healthy’. Oh yes, there is Google Android, Apple iOS, Blackberry RIM, Nokia Symbian, and more. So Microsoft will never catch up. That has been the narratives.
In statistics after statistics, you rarely see Microsoft included, in the mobile OS market. Their strategy on mobile has not worked. Simply, they are not doing well and not firing in all cylinders. Alas, we all tend to forget that Microsoft owns Windows and is the king of office tools, with Office.
What if Microsoft makes Office free on all its Windows Mobile? That means you do not have to buy Office separately when you buy Windows Mobile powered tablet.
Even the licensing can be waved. Think about Windows CE and it low fees. Microsoft just bought Skype thereby opening a new phase of mobile communication. Do you know the impact of people making calls for free? What happens to the telcos?
We think Microsoft must market its mobile business more and make it more exciting. There are more opportunities in that company. Never underestimate them. We think they can even knock out Blackberry and push harder to lead the business sector where they always do well, if they offer Office bundle in tabs. Microsoft has not really been good in the consumer market, Apple rules there. But with Skype and good marketing, that can change.
We will be expanding our covering of Windows Mobile as we are confident that this could be the joker next year, not in Nigeria, but elsewhere if they decide to make Office free on the tabs.
Windows Mobile is a mobile operating system developed by Microsoft that was used in smartphones and mobile devices, but is being currently phased out to specialized markets. It is superseded by Windows Phone 7.
The current and last version is “Windows Mobile 6.5”. It is based on the Windows CE 5.2 kernel, and features a suite of basic applications developed with the Microsoft Windows API. It is designed to be somewhat similar to desktop versions of Windows, feature-wise and aesthetically. Additionally, third-party software development is available for Windows Mobile, and software applications can be purchased via the Windows Marketplace for Mobile. (wikipedia)