Nigeria’s Addressable Core Market – The Magic “30 Million People”

In most of my analyses when it comes to people that actually have money to spend or pay for (technology) solutions in Nigeria, I use 30 million people. Yes, despite 198 million human population, the effective addressable market in Nigeria is less than 30 million people. In Fasmicro Group model, these are people with decent incomes for anyone to craft solutions to their personal and business-related frictions. The remaining 168 million people are opportunities, nevertheless [they have to eat, shower, etc].  But we see them from the track of the core 30 million people who have the money to pay … Continue reading Nigeria’s Addressable Core Market – The Magic “30 Million People”