The Aggregation Construct

In this piece, I explain the Aggregation Construct using many case studies. Two Nigerian startups OgaVenue, event venue marketplace, and Printivo, digital printing, firms are included. Under the aggregation construct, the companies that control the value are not usually the ones that created them. Google News and Facebook control news distribution in Nigeria than Guardian, ThisDay and others. Because the MNCs tech firms “own” the audience and the customers, the advertisers focus on them, hoping to reach the readers through them. Just like that, the news creators have been systematically sidelined as they earn lesser and lesser from their works. … Continue reading The Aggregation Construct