The Amazon’s Playbook with Telcos; MultiChoice (DStv, Showmax) on Alert

Amazon is partnering with Airtel to offer affordable streaming services in India. This is not really a new playbook. What is new here, strategically, is that Amazon has truckloads of money to pay Airtel for the users. If you look at it, the competition has shifted from pure contents to distribution. In the pure analog world, “content is king”, but in the digital space, besides the content, you need superb distribution as digital makes everyone local and global at the same time, shaping the order of competition. Why? In a world of unbounded supply, made possible by the web, people want … Continue reading The Amazon’s Playbook with Telcos; MultiChoice (DStv, Showmax) on Alert