The Core Market Segment in Africa – Middle of the Pyramid

This is my playbook: Rwanda, Gambia and most less populated African countries are not good places to launch a business to consumer (B2C) startupsĀ  except in healthcare and broad food areas. In those countries, I only get interested if the company is in business to business (B2B) space. I do think the population is small to provide numbers which can enable leverageable factors towards scaling a business. In other words, in those countries, B2B could work but B2C will struggle as the scalable advantages are severely limited. But when it comes to Nigeria, Kenya, and South Africa, anything is possible. … Continue reading The Core Market Segment in Africa – Middle of the Pyramid