The Fish Bait Acquisition Construct

There are fundamental constructs which define companies that run and then TRANSFORM their sectors. In this video, I explain. The reality is that succeeding as a business requires reinvention as customer needs evolve with time. Companies that transform are good at staying ahead of customer needs and perceptions; no matter what comes, they tend to be ready. One company that has done that very well is Intuit, an American company that is known for selling tax software. A key attribute of Intuit is giving most things free. You can accuse the firm that it hates revenue. You see competitors building … Continue reading The Fish Bait Acquisition Construct