The Invisible Layer Strategy and Why OPay Is Emerging As Nigeria’s Most Potent Fintech

I wrote a few days that OPay, an Africa-focused mobile payments startup founded by Norwegian browser company Opera, was in the phase of customer acquisition through subsidization of transportation services. By making ORide (motorcycle ride hailing) very affordable, Opera would attract massive user base for its paytech unit, OPay. I explained that even though Opera may be losing money in the transportation unit, it has a promise on the payment one under double play strategy. Simply, OPay will make money for the business even though ORide may be loss-making. And profitability is irrelevant, at least in the short-run, because the … Continue reading The Invisible Layer Strategy and Why OPay Is Emerging As Nigeria’s Most Potent Fintech