The Ten Commandments of FMCGs Marketing

The Ten Commandments of FMCGs Marketing

Get ready for LaCasera, a famous drink for active and moving people across West Africa. Yes, the Group Marketing Director of Jotna (the LaCasera Company), Emmanuel Agu. FNIMN, FIMC, FIPMA, MSC, MBA, Ashridge Alumnus, a Tekedia Institute Faculty, will teach a course – Effective Consumer Marketing in the FMCGs industry.

But you may read in the Board – The Ten Commandments of FMCGs Marketing. Mr. Agu is a veteran of FMCGs world; he ran marketing and portfolio desks in Guinness, Heineken and others. They’ve called him the sage for knowing what moves markets and how to get users to open the bottles!

To all SMEs, startups and players in the FMCGs, you cannot miss this course. It is scheduled for Week 8 of Tekedia Mini-MBA which begins Feb 8.

I have a 76-page document here which in my opinion is the best work I have ever seen in this industry for Africa. You will have it as part of the course. BEGIN and register here.


1. Advance your career with Tekedia Mini-MBA (Sept 13 – Dec 6, 2021): 140 global faculty, online, self-paced, $140 (or N50,000 naira). Click and register here.

2. Click to join Tekedia Capital Syndicate and own a piece of Africa’s finest startups with a minimum of $10,000 investment.

3. Register and join me every Saturday at Business Growth Playbooks w/ Ndubuisi Ekekwe (Sept 4 – Oct 23, 2021), Zoom, 4.30pm WAT; costs N20,000 or $60.

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