By November 28, 2019, the current Chief Executive Officer of Knight Frank, Chief Albert Orizu will invite Mr Frank Okosun to take over his seat (Chief Albert), according to a statement from the company. The statement states that Chief Albert is leaving the seat after 36 years of service.
Okosun who has been described as purpose-driven person is expected to lead the world’s largest independent residential and commercial property consultancy, which is also into the facilities management, for the next few years using his ingenuity with the support of the staff. According to the company, Mr Frank is an embodiment of the core values of the Knight Frank brand.
Knight Frank is an international brand established by Knight and Frank several years ago. It has developed and grew as one of the leading companies in the real estate and management sectors across Sub-Saharan Africa.
Exhibit 1: Businesses and Individuals Interest, 2017-2019
As a company that continuously looks for new opportunities and offers sustainable values, Mr Frank has enormous tasks ahead in view of the company’s description of him as purpose-driven. This is imperative because the two sectors have been viewed by the buyers within the purpose-driven lens since 2017, our analysis suggests. Analysis reveals that businesses and individuals want companies in the two sectors that could provide purpose-driven solutions. Companies that would not emphasize profit making at the expense of offering solutions or products with sustainable value.
Exhibit 2: Relationship between Purpose-Driven Solutions Seeking and Facilities Management
In the journey of understanding companies with purpose-driven model, analysis shows that businesses and individuals have had encounters with Knight Frank between 2017 and 2019. We found 88.7% connection of the interest with Knight Frank. The need to be purpose-driven in processes, people and solution is more pronounced when we found 99.4% linkage of the interest with Knight Frank within the facilities management sector and 99.9% for the real estate sector.
The expectation is that Mr Frank would prove the buyers of Knight Frank solutions, who have indicated significant interest in purpose-driven processes, staff and solutions in the last 3 years by walking the talk based on his recent position on one of the sectors we examined.
Exhibit 3: Relationship between Purpose-Driven Solutions Seeking and Facilities Management
According to him “the new trend in Nigeria’s commercial real estate market is to be green and transparent.” “The rationale is clear, the more transparent a market is, the more investors and developers will understand its dynamics and the more likely they are to invest and develop in the space,” he added.
Mr Frank also needs to examine the company’s communication infrastructure. The digital media infrastructure needs overhauling to ensure communication of purpose-driven solutions delivery to the clients in the next decade, which starts from 2020. Checks show that Knight Frank is not well communicated and positioned on media such as LinkedIn, Twitter among others.