Why Airtel Nigeria is Growing

By Q4 2018, Airtel Nigeria will jump ahead Glo as the second largest telecom operator in Nigeria, behind MTN. There is a reason for that: Airtel has moved fully asset-light. Yes, it is now fully-outsourced, shifting infrastructure risks to partners and freeing up cash to invest in customer service and experience. Glo remains a brand that is largely for the bottom of the pyramid. 9Mobile has lost the premium old Etisalat Nigeria image which was built for the upper middle class in Nigeria. MTN cuts across social strata but Airtel is evolving better as a competitor for the ‘everybody network”. … Continue reading Why Airtel Nigeria is Growing