Why Brands Struggle and Depart Nigeria

The companies with the logos above have one thing in common: they are largely retailers which left southern Africa for a voyage in Nigeria, and have since returned or about returning. Mr. Price left in June. Woolworths had departed in 2013, and Shoprite is packing. Besides them are other pockets of aspirational journey-makers, foreign and indigenous, which have also faded. Yes, more than 80% of NEW companies collapse within five years of formation in Nigeria. Nigeria has the largest startup ecosystem in Africa coming ahead of Kenya, South Africa & Rwanda. There are plenty of positives however the reality remains … Continue reading Why Brands Struggle and Depart Nigeria