Mutiu Iyanda
Mutiu Iyanda is a Research and Communications professional. He currently works with Infoprations Limited, a data-driven management consulting company based in Lagos, Nigeria.
AUTHOR: Mutiu Iyanda
How SMEs Distribute Campaigns Across Devices
Behind every campaign is a strategic choice. Which devices and operating systems should businesses prioritize to maximize impact? A recent dataset analyzing campaigns across...
Email vs. Social Ads: Which Channel Wins in SME Conversion Rates?
Small and medium-sized enterprises often face the challenge of making every marketing decision count. Limited budgets and small teams mean that picking the right...
On Peller and the Politics of Taxing Content Creators
The story of Peller, a TikTok creator who recently revealed that the Lagos State Internal Revenue Service (LIRS) demanded N36 million in income tax...
Understanding Taxes Before Monetising Your Platforms in Nigeria
The Nigerian digital economy is on fire right now. From TikTok dances to YouTube channels to Instagram skits, creators are making names for themselves...
The Blackbox of Nigeria’s Aviation Ambassadors
In Nigerian public life, politics, celebrity and governance often overlap in ways that surprise the public. The recent events involving Wasiu Ayinde (KWAM 1),...