Ndubuisi Ekekwe
AUTHOR: Ndubuisi Ekekwe
Understand Your Marginal Cost!
As a digital consumer sector entrepreneur, pushing your marginal cost to a good position is a very important strategy. Understand your marginal cost! In...
The Peril of a freemium business model in Africa
A freemium business model works in markets where the anticipatory customers have capacities to upgrade and pay. If you run the model in places...
Build A Tribe of Believers in Your Business Mission
I shared this during Tekedia Live this morning. It has to do with building teams. Last year, I visited Nigeria to run an innovation...
I Expect Some Leading Nigerian Banks To Go Private by 2023
As I watch the massive dislocation between Nigerian banks’ profits and their market caps in the Nigerian Stock Exchange (NSE), I predict that by...
What is your positioning in the market?
Your positioning in the market is more important than the efforts you put in. Yes, if you are at the edges, you can capture...