Ndubuisi Ekekwe
AUTHOR: Ndubuisi Ekekwe
Market-led and Product-led Scenarios, and Lesson on Customer Validation [video]
There are two main scenarios in markets and they could be classified as market-led and product-led. In a market-led scenario, everyone understands clearly that...
Towards Nigeria’s “Contract with the World”
Prof. Ndubuisi Ekekwe will join the Global Strategy Nexus - Africa Summit in Lagos Nigeria in May 2025 (remotely). The Global Strategy Nexus 2025...
Nigeria’s Opportunity in the Age of De-globalization
The world needs markets and a large population is strategic. Many centuries ago, India was the world’s most dominant economy. Then, China came on...
The Nigeria’s Double Whammy And Need for Urgency
Nigeria faces a double whammy: potential oil crash, and insecurity which has cut-off most activities in the rural areas. These two vectors could potentially...
Pascal Dozie: A Banking Legend Departs
A legend departs from the solid bounds of the earth to the ecclesiastical heaven where cymbals, tapestries and flutes, with cherubic melodies welcome a...


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