Every successful company, whether in Oriendu Market Ovim or Wall Street trading floors in New York, begins with a compelling vision – a future-focused picture of what the company aspires to become. This vision inspires internal teams and shapes long-term planning. Without a clear vision, businesses may lose direction and relevance over time.
The mission then defines the present purpose of the company – what it does, for whom, and why. It gives meaning to day-to-day operations and aligns stakeholders around common goals. A strong mission helps communicate a company’s value to customers and partners.
With vision and mission in place, a company crafts its strategy – a roadmap of actions and choices that position the firm to win in its market. Strategy involves resource allocation, competitive analysis, and the pursuit of distinctive capabilities.
Finally, the business model explains how the company creates, delivers, and captures value. It defines how revenues are earned, and costs are managed. A coherent model ensures sustainability and scalability as the company grows.
Join me tomorrow as I teach on the most important topics in business – the vision, mission, strategy and model. Sat, July 12 | 7pm-8.30pm WAT | Business Vision, Mission, Strategy & Model – Ndubuisi Ekekwe .
Register for the next edition of Tekedia Mini-MBA here
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