Category: Community Insights

CBN and the Cashless Policy

I smiled when I saw the CBN new cashless policy. The largest cash movement in volume happens within the population at the mid-bottom of the Pyramid. Until we understand the behavior and business activities of the people in the middle-bottom…
How Salary Earners Can Save from Their Salaries

What I’m about to reveal here is what I learnt from two different persons – a neighbour and a colleague. It’s actually the strategies people employ to help them save something out of their salaries (so I guess this post…
21 Century Marketing That Works

The world has come a long way. From mass media like radio, TV and OOH (billboard) advertising, which are very much like talking to a crowd of people all at once, to more personalized forms of marketing like email marketing.…