The four dilemmas of timing when to implement a business strategy.
Although we have become quite savvy about knowing whether an innovative idea is disruptive, we don’t really have tools for knowing when such disruption should happen, and when we need to get our organizations ready for it.
Indeed, innovative business often worry that they are evolving too slowly and will get left behind amid disruptive transformation. And yet, if business evolve too quickly, they risk losing followers, skipping over relevant stakeholders, or even pushing an irrelevant or irresponsible idea.
The following framework was developed by the Technical University of Denmark and sponsored by Brightline Initiative to help companies adapt internal resources for successfully timing their strategies.
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