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Amazon Shows The Power of Markets

If you had invested $100 in Amazon on its 1997 initial public offering, that investment would have been worth about $120,000 in 2018.

Amazon.com Inc. (AMZN) became the second company to hit $1 trillion in market value on Sept. 4, 2018, close on the heels of Apple Inc., which achieved this feat in early August. But in the 20-plus years since its initial public offering (IPO), Amazon stock was not always the hot commodity that it is today. When Amazon first went public in 1997, its stock was priced at just $18 per share.