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Google+ Getting a Makeover

There is a big pivot going on in Google: Google+, the search giant social media unit, that was conceived to kill Facebook is going to have a makeover. The consumer version of Google+ will die while the enterprise version would be scaled. Simply, Facebook won and has owned the category-king status. In the winner-takes-all world, Google+ consumer business has to go.

Google announced on Monday (Oct. 8) that it plans to shut down the consumer version of its Google+ social network over the next 10 months. In a blog post, Google disclosed that the social network has low usage and that 90% of user sessions last less than five seconds. It will live on as a “secure corporate social network” for businesses, said Google, adding that it will share more news about the enterprise version of Google+ in coming days.