Quote from Ndubuisi Ekekwe on February 21, 2021, 3:37 PM

In this piece, I explain how incumbent companies change the market problems as they try to challenge startups which have identified new challenges, and are out solving them. So, you see a square problem (from the startup angle) becoming a star at the end, as the established companies go after them.

Magically, the incentives become triangle and circle over the startup’s pentagon and hexagon. As a result of these incentives, the incumbent will go and modify the problem to fit into the evolved incentives. By the time it is done, the problem is no more a square but a star. Simply, it is now solving a different problem, and will likely fail.