How To Get Startup Financing
Quote from Ndubuisi Ekekwe on July 3, 2022, 7:52 AMQuestion: "Funding is one of the most critical issues when starting a new business. And report indicates 70% of Nigerian startups face funding challenges. What then should an entrepreneur like me do to secure an equity financing for an early stage startup?"
My Response: "What then should an entrepreneur like me do to secure an equity financing for an early stage startup?" - the best investors are customers. If you can make something that will appeal to them, other types of investors will beg you to allow them to invest. You have to win the "customer financing" through great vision or product, the equity ones will come. What that means is this: equity investors will not help you until they are sure those customers will pay attention.
Question: "Funding is one of the most critical issues when starting a new business. And report indicates 70% of Nigerian startups face funding challenges. What then should an entrepreneur like me do to secure an equity financing for an early stage startup?"
My Response: "What then should an entrepreneur like me do to secure an equity financing for an early stage startup?" - the best investors are customers. If you can make something that will appeal to them, other types of investors will beg you to allow them to invest. You have to win the "customer financing" through great vision or product, the equity ones will come. What that means is this: equity investors will not help you until they are sure those customers will pay attention.