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Lessons for Konga and Sparkle from Alibaba

Alibaba’s Double Play Strategy on Offline Retail Digital Transformation

The power of positioning - Alibaba is emerging as the champion of digital transformation of brick and mortar retail stores in China: "Over 10,000 supermarkets and about 200,000 retail chain outlets spread across 676 cities in China are currently utilizing the operating system."

This is huge for the ecommerce giant. As the physical stores converge in its world, it will then impose "tax" on them, delivering that enviable construct of double play.

In this piece, Nnamdi Odumody mentions Sparkle, founded by Uzoma Dozie, ex-GMD of Diamond Bank, of plotting to do same in Nigerian offline retail.