The Snapchat Payment Playbook for Contents
SnapChat is opening a new vista on creating contents in the social media world: paying those whose contents go viral or are well received. Some teens are already piling tons of cash. If they keep this playbook, expect the ecosystem to change. Yes, if you can earn dollars in Snapchat, why would you waste time posting in Tiktok or Instagram Reel for free?
Snapchat says it's "distributing over $1 million" every day to users who upload short-form videos through its new Spotlight feature. The New York Times spoke with several teens and millennials who have earned six- or seven-figure paydays as Snapchat looks to cultivate a fertile base of social media creators to compete with TikTok, Instagram's Reels and similar platforms. Creators tell The Times they're getting paid if their content goes viral, even if they aren't considered influencers. Snapchat hasn't specified when the daily million-dollar payouts will end.