Intuit has entered one of the most sweeping AI partnerships in the financial-software world, agreeing to pay OpenAI more than $100 million annually to embed the startup’s large language models across its most popular products.
The agreement instantly caught Wall Street’s attention, lifting Intuit shares by 2% in premarket trading.
The deal places OpenAI’s technology at the core of GenOS, Intuit’s internal AI system that fuels TurboTax, QuickBooks, Credit Karma, and Mailchimp. With the new arrangement, Intuit plans to deploy advanced AI agents capable of handling tax guidance, bookkeeping work, personal finance decisions, and marketing tasks. The ambition is to give millions of customers an intelligent assistant woven directly into the services they already use.
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A standout element of the partnership is the integration of ChatGPT as a front door to Intuit’s ecosystem. TurboTax users will be able to link their Intuit accounts to ChatGPT, allowing them to carry out tax or financial actions through conversational prompts. ChatGPT will guide them step-by-step based on the information in their profiles, executing tasks without accessing the underlying documents. All interactions occur inside ChatGPT, while the sensitive data remains secured within Intuit’s environment.
Customers will also be able to authorize Intuit to pull specific information and provide tailored outcomes. Someone preparing their taxes can ask ChatGPT to estimate a refund. A business owner can ask for QuickBooks insights tied to real-time transactions. A user browsing credit options can request recommendations curated through Credit Karma. The companies say this setup will save time while preserving the privacy and control customers expect from financial platforms.
For OpenAI, the agreement is a major commercial milestone. The company has been searching for substantial industry partners to bring ChatGPT into sectors where task automation and decision support can generate recurring revenue. Its enormous $500 billion valuation and more than $1.4 trillion in long-term spending commitments have placed pressure on it to show clear paths to revenue expansion. A partner as large and data-intensive as Intuit provides a considerable boost.
The deal also reinforces OpenAI’s broader push to turn ChatGPT into a platform that powers purchases, transactions, and business operations. Recent agreements with PayPal, Shopify, and Walmart have allowed ChatGPT to handle payments, shopping, and commerce-related interactions. The addition of Intuit brings this strategy into a more tightly regulated arena, one where accuracy and security are crucial.
However, privacy sits at the heart of the collaboration. Intuit says all financial and tax information remains inside its own system, even when users engage entirely through ChatGPT. The companies designed the integration so that ChatGPT can issue instructions and receive results without absorbing or storing customers’ confidential documents.
The partnership marks a turning point for the financial software industry, showing how rapidly AI is becoming a foundational element of tax preparation, bookkeeping, and personal finance. Intuit gains a powerful technology upgrade that spans its product suite, while OpenAI secures a robust revenue stream and deepens its reach into another major industry.
Both companies are positioning the deal as a future-shaping step—one that blends convenience with secure automation, and signals that AI-powered financial tools are entering a new phase of mainstream adoption.