Nigeria’s Chooya is Google for organizing and centralizing trade data

Google, Microsoft and other key technology players have dominated the search engine ecosystem, but one search engine has emerged and it’s target is different from those of the tech giants. This article explains how an Aba based tech hub in Nigeria, is going head to head to make an innovation that will help aid trade and commerce

A web search engine or Internet search engine is a software system that is designed to carry out web search, which means to search the World Wide Web in a systematic way for particular information specified in a textual web search query.

To be more explicit, Search Engines are now part of our daily life, whether it be carrying out research for Xmas presents or where is the nearest coffee shop open before 7 AM or looking for the best suya joint in town. People are now becoming more and more dependent on search engines to get the answer for their everyday queries.

The relevance of search engine cannot be estimated, and that’s why the team at Rad5TechHub decided to create an all new innovative products that will provide a service for African trade and business. What is this innovative product you might wonder?

The Emergence of Chooya

The Chooya Group, an innovative e-commerce startup company from the Rad5TechHub, came up with the mission “to facilitate speedily, secured, and open trade in Africa by organizing and centralizing all trade data and activities in one single place for all levels of users and stakeholders.”

This is strategic because most of the local traders in Aba and the Southeastern Nigeria have issues with gaining traction for their product sales. Take for example, the Chooya group have to go meet traders in places like Ariaria, Shopping Center, etc to collect data from them so as to make sure their businesses are listed on the products platform.

The loss of internet use by older generation in such areas is a huge factor that made the team go head to head to activate this service. Now, many traders in Aba and beyond have their business listed on the platform and can get tons of calls and queries for their products before the buyers physically come to meet them.

The Launch

On the 13th day of December, stakeholders and fellows gathered at the Rad5TechHub Center where the official launch of the Chooya took place. Speaking at the launch, Chinenye Ibiam a Graphics Designer/Visual Communicator had this to say: “It has been an amazing and challenging experience to work on the Chooya project. As a designer, I was constantly pushed out of my comfort zone, and I’m grateful for the opportunity to learn.”

Igwe Uguru, the Co-Founder of Rad5TechHub made some powerful statements where he opined that “what we are launching is a revolution. Chooya is going to change trade and commerce as we know it across Africa. There has never been anything like it.”

What’s Next?

It’s of interest to know that the Chooya team is really accelerating things at their end, a few days after the launch the team pushed the mobile app version of Chooya on the Google Play Store!

Akwa Peter, an Expert Android Developer, during the Android Demo version of Chooya search engine, stated that they designed the Android App for Chooya bearing in mind that every user should find it easy and understandable to use not minding if they are techy or not. The focus has always been on creating engaging user experience.

Looking Beyond

The Chooya product is nice initiative, and it goes a long way to show the world what Aba a city looked down upon is really doing to accelerate the sustainable development goal especially in Social Entrepreneurship at a wide range. Chooya promises its users to expect more innovative features on the platform in the coming days.

Investors are also welcomed with open arms to help these young Nigerians compete at a global level.

You too can also Chooya when you visit here. And oh, did I tell you that Chooya is an Igbo word for ‘Find It’?

There you have it!