Cryptocurrency adoption has reached unprecedented levels this year, with global ownership surpassing over 560 million people, driven by institutional interest, regulatory clarity, and innovative use cases.
Recent reports reveal that dozens of non-crypto companies are diving headfirst into Bitcoin investments, helping fuel a surge in the price of BTC and other digital assets.
According to The Wall Street Journal, nearly 60 non-crypto firms have adopted Bitcoin as a treasury reserve asset, forming so-called “Bitcoin treasuries” to boost stock value.
Among the most notable entrants are GameStop, Trump Media Inc., and Metaplanet, each signaling a broader wave of institutional enthusiasm. Michael Saylor, co-founder of Strategy (formerly MicroStrategy), continues to lead the charge. His company recently raised another $700 million to purchase more BTC, doubling down on a vision that has captured headlines and investor imagination alike.
Strategy, under Saylor’s leadership, has become the world’s largest corporate holder of Bitcoin (BTC) with a total of 580,955 Bitcoin (BTC), worth over $61.3 billion. The decision to invest a large portion of the company’s assets in Bitcoin (BTC) has shown very positive results, given the significant rise in the price of Bitcoin (BTC).
In just the first half of 2025, dozens of companies announced plans to mirror Saylor’s blueprint, a shift that may result in a substantial share of all crypto assets being held on corporate balance sheets.
As institutional demand escalates, Saylor has warned of an impending “supply shock” of fewer coins available on the market due to hoarding by long-term holders, institutions, and ETF products.
Speaking to CNBC, the crypto enthusiast reiterated his bullish stance, projecting a staggering 30% annual growth for Bitcoin over the next 20 years. If realized, this would propel the digital currency to an astronomical $13 million per coin by 2045. He attributes this growth to accelerating corporate adoption, a limited BTC supply, and the rise of Bitcoin exchange-traded funds (ETFs) absorbing available coins.
Despite the bullish crypto market that has sparked widespread institutional adoption, not everyone is convinced. Bitcoin advocate Max Keiser has voiced skepticism about the long-term commitment of some new corporate entrants. Unlike Saylor who has weathered multiple market downturns, he says many of these companies lack a proven record of holding through volatility.
In a post on X, he wrote,
“The Strategy clones have not been tested in a bear market. Saylor never sold and just kept buying, even when his BTC position was underwater. It’s foolish to think the new Bitcoin Treasury Strategy clones will have the same discipline”.
Indeed, the risks remain substantial. Bitcoin’s extreme price swings far surpass those of traditional investments, exposing companies to potential losses that exceed initial capital. Yet, for some businesses, the upside potential is worth the gamble. Crypto’s historically low correlation with equities offers portfolio diversification, and during periods of fiat inflation or low interest rates, digital assets may act as a hedge.
Analysts suggest this trend is far from over. If current momentum holds, more than half of all cryptocurrencies could end up on corporate balance sheets shortly. While this marks a pivotal evolution in institutional adoption, it also underscores the need for careful risk management.
As Bitcoin continues its transition from speculative asset to corporate staple, stakeholders from investors to executives must stay alert. The rewards may be significant, but the journey remains fraught with volatility, uncertainty, and the ever-changing dynamics of a maturing market.