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How to Build an AI Agent GTM Workflow

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Thanks to artificial intelligence (AI), businesses can be more efficient and competitive than ever. Gone are the days of manually crafting emails, hunting down prospects, and dealing with the same lineup of mundane responsibilities. Instead, AI-powered go-to-market (GTM) strategies are freeing up employees to work toward big-picture goals.

AI tools can be a huge asset, but businesses have to ensure that their AI agents are operating within a clear framework. Read on as we outline the best way to build an AI agent GTM workflow.

Know Your Target Audience

When you’re trying to create a good GTM strategy, make sure you’ve determined your Ideal Customer Profile (ICP). With your ICP established, you can make more targeted queries with your AI agent and see better results.

Your ICP should include information like the revenue range and size of a company. Consider what industries you’re targeting, and if location matters, identify it. Think of typical business concerns that may be relevant to what you’re offering, as well.

Ultimately, with more precise details in your ICP, you can find better prospects. If you’re able to focus only on companies with 300-500 workers in the San Diego healthcare industry, for instance, you’ll access better matches.

Use High-Quality Firmographic and Intent Data

Using high-quality data with your AI agents ensures that they can do their job more effectively. You’ll want to use both firmographic and intent data to shape how your AI agents function.

With firmographic data, you’re helping your agent look at the sector in which a company operates, as well as its size and revenue. Geographic location and the company’s ownership structure can also be considered firmographic data.

Intent data looks at search habits, research, and other indications of a company’s interest in making a purchase. These buying signals can alert your sales team to take action on a quality prospect.

AI agents should consider both intent and firmographic data as they track down quality leads that align with your ICP. With GTM AI, an agent-native setup makes it easier than ever to develop smart workflows that lead to high-quality prospects. Best of all, with just one prompt triggering AI agent searches, sales teams can build prospecting campaigns that reflect greater accuracy and efficiency.

Provide Clear Instructions

Strong, detailed prompts will help your AI agent be more productive and effective. Avoid simple, vague language. Instead, provide clear instructions with specifics about your goals, criteria, and preferred output style.

For example, you could instruct an agent to look for marketing managers at SaaS companies employing roughly 500 people. Your agent could focus on companies with demonstrated buying intent and funding given the latest news articles. With refined instructions, you can expect more useful results from your AI agents.

Provide Access to Essential Tools

AI agents need more than clear instructions to produce helpful results. They also need access to key internal systems that can help inform their searches.

Maybe an AI agent needs access to email, calendars, and sales engagement systems to find good matches, for example. Or perhaps marketing and customer relationship management (CRM) systems can provide critical data.

With one unified workflow, an AI agent can look for companies that match your criteria and then draft tailored emails. The agent can update contact records and the CRM, and they’ll even be able to send follow-up notes. This cohesive approach maximizes efficiency.

Set Clear Boundaries

Yes, automation can help any company streamline operations. But automation should never happen without guardrails in place. After all, it’s too easy for automation to result in lost personal data or inaccurate messages that derail your company’s image.

Set boundaries that ensure your AI agent isn’t sending too many duplicate emails or messages that stray from brand guidelines. Make sure your agent always confirms contact details before sending messages, as well.

Establish guidelines for handling personal information connected to your customers. And if something does go wrong, create a system that flags the problem and immediately requires an employee to intervene.

With clear rules, you can avoid major problems. Even with so many technological tools at your disposal, a human presence to manage the automation is imperative.

Set KPIs and Review Them

Once you have an AI workflow in place, don’t stop there. Determine your key performance indicators (KPIs) and continuously track them.

KPIs can include the rate of reply to emails or how many emails are being opened. KPIs also can include how many strong leads are being generated, as well as booking and conversion rates.

How long does it take to get a response? And how much does each lead cost? Make sure you’re reviewing these numbers to see if your AI-powered campaigns are producing the results you want.

Ideally, you’ll find that you’re gaining better opportunities through AI-fueled campaigns. And your sales and marketing teams will be able to invest their talents in more strategic work.

Create a Connected System

An AI agent GTM workflow can help you build more efficient and targeted operations through automation. But you’ll need to define your customers first, and then use intent and firmographic data to inform your agent’s work. With good prompts, clear boundaries, and a regular review of KPIs, you can reduce manual efforts while improving internal processes.

With both AI-powered tools and human oversight working in tandem, you can find quality prospects and reach your revenue goals.

Rupee Holds Near 95 per Dollar as RBI Intervention Counters Oil, Dollar Demand

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The Indian rupee remained largely steady against the dollar on Monday as suspected intervention by the Reserve Bank of India helped absorb demand for the U.S. currency and cushion the impact of higher oil prices.

The rupee was trading at 95.25 per dollar at 11:30 a.m. IST, little changed from Friday’s close of 95.2075. The currency has remained close to the 95-per-dollar mark in recent sessions, with traders convinced that the RBI is prepared to prevent a sharp weakening.

State-run banks were seen offering dollars in the market, which traders said was likely on behalf of the central bank. The activity was similar to intervention seen over recent sessions and has helped keep the rupee on the stronger side of 95.50 since the end of July.

“There are consistent (USD) offers” from state-run banks, a trader at a private bank said, adding that the activity suggested the RBI was not currently willing to allow the rupee to weaken significantly from prevailing levels.

The change in the central bank’s market presence has also altered trading expectations. Earlier, sporadic intervention had left market participants uncertain about the level of rupee weakness the RBI would tolerate. More persistent dollar selling by state-run banks is now giving traders a clearer indication that policymakers are prepared to lean against downward pressure on the currency.

The intervention was heavy-handed because several forces were working against the rupee on Monday.

Oil prices were higher, with Brent crude hovering around $85 a barrel as uncertainty persisted over the reopening of the Strait of Hormuz. Iran has said the United States must meet several conditions before the strategic waterway can reopen, while Tehran and Oman have moved toward an agreement on alternative shipping lanes.

For India, sustained high oil prices pose a direct risk to the currency because the country relies heavily on imported crude. More expensive oil increases the country’s import bill and typically raises demand for dollars from Indian refiners and importers, putting additional pressure on the rupee.

The impact of oil was partly offset by the RBI’s dollar sales, while demand for the U.S. currency linked to maturing non-deliverable forward contracts provided another source of pressure.

Traders were also watching dollar demand around the RBI’s daily reference rate. The benchmark is used to settle a range of currency contracts and can attract concentrated flows from market participants seeking to manage or settle their positions.

The combination of these flows could have pushed the rupee lower in the absence of intervention. Instead, the currency remained within a narrow range, suggesting that the RBI’s market activity is currently strong enough to absorb a meaningful portion of the demand for dollars.

“The 95.00-95.10 zone should continue to act as a solid floor for the (USD/INR) pair,” said Amit Pabari, managing director at foreign-exchange advisory firm CR Forex.

That level is becoming an important test for the currency. A sustained move below 95 per dollar would signal stronger rupee momentum and potentially force traders to reassess expectations for the RBI’s preferred trading range. Conversely, repeated failure to break below the area could encourage traders to continue positioning for a relatively stable rupee.

The central bank’s approach also highlights the delicate balance it faces. Allowing the rupee to weaken too rapidly could increase the domestic cost of imported commodities, particularly crude oil, while excessive intervention could require the RBI to deploy more of its foreign-exchange reserves.

The RBI therefore has an incentive to smooth volatility rather than defend a rigid exchange-rate level. The recent pattern of dollar sales, however, suggests that policymakers are currently placing greater emphasis on limiting downward pressure on the rupee.

Global markets provided a relatively supportive backdrop. Asian currencies traded mixed on Monday, while regional equities advanced as investors reduced bets on imminent U.S. Federal Reserve rate increases. A less aggressive outlook for U.S. monetary policy can reduce some of the pressure on emerging-market currencies by limiting the dollar’s appeal and improving demand for riskier assets.

For the rupee, however, domestic and regional factors remain more important in the near term. Analysts expect oil prices, importer demand, portfolio flows and the RBI’s willingness to intervene to determine whether the currency can consolidate around current levels.

However, the immediate focus will be on whether the RBI maintains its recent presence as crude prices remain elevated and dollar demand rises around contract settlements. If those pressures persist, continued central bank intervention could keep the rupee close to 95 per dollar.

Crypto Doesn’t Get Enough Credit for Expanding Global Financial Access – Coinbase CEO Brian Armstrong

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Coinbase CEO Brian Armstrong has highlighted cryptocurrency’s growing role in expanding financial access globally, arguing that the industry has not received enough credit for the opportunities it has created.

According to Armstrong, crypto has helped break down traditional financial barriers by giving more people access to digital payments, global markets and financial services, particularly in regions underserved by conventional banking systems.

In a post on X, he wrote,

Crypto doesn’t get enough credit for the financial access it’s already unlocked for the world. Stablecoins brought the dollar onchain. Anyone, anywhere can own a low-inflation currency, and send it 24/7 for a fraction of a cent. DeFi gives anyone access to credit. Tokenized stocks let 4B unbrokered people get exposure to the US stock market. Bitcoin gives a store of wealth that can’t be inflated away.”

According to Armstrong, rather than viewing crypto primarily as a speculative asset, he highlights its growing role in making financial services more accessible, particularly for people who have limited access to traditional banking and investment systems.

One of Bitcoin’s potential contributions to financial access is cross-border payments. Users can transfer Bitcoin directly to one another across countries without relying entirely on traditional banking intermediaries. This is particularly relevant in regions where international transfers are expensive, slow, or difficult to access.

More broadly, Bitcoin expands the range of financial tools available to people who may be underserved by traditional institutions. The World Bank estimates that 1.3 billion adults globally still lack access to financial accounts, highlighting the continuing need for accessible digital financial services.

Coinbase CEO also points to stablecoins, noting that they have effectively brought the U.S. dollar onto blockchain networks. Through stablecoins, people can hold a dollar-pegged digital asset and send money globally around the clock, potentially at significantly lower costs than traditional payment systems.

Beyond storing value, stablecoins make it possible to transfer money across borders at any time. Unlike traditional banking systems, which may be limited by business hours, intermediaries and settlement delays, blockchain-based transfers can operate 24 hours a day, seven days a week.

This means someone can send a dollar-pegged digital asset to another person in a different country within minutes, often at relatively low cost

Also, Armstrong highlights decentralized finance (DeFi), which he believes can expand access to credit by allowing people to participate in lending and borrowing without relying entirely on traditional financial institutions.

Decentralized finance protocols open access to credit without traditional bank approvals or credit scores. Tokenized stocks create pathways for people without brokerage accounts to gain exposure to U.S. markets.

Financial tools that once required bank accounts, credit scores, or local brokerage access are becoming available to a much wider population through crypto.

At the same time, tokenized stocks open pathways for individuals who lack conventional brokerage relationships to gain exposure to U.S. equities. Alongside these tools, DeFi platforms expand credit access and Bitcoin provides an inflation-resistant store of value.

Outlook

As the global financial system continues to evolve, cryptocurrency is increasingly being positioned as more than a speculative asset.

Bitcoin, stablecoins, DeFi and tokenized assets are creating new pathways for people to access payments, savings, credit and investment opportunities that have traditionally depended on banks and other financial intermediaries.

While challenges around regulation, security, volatility, infrastructure and digital literacy remain, the growing use of blockchain-based financial tools demonstrates the potential of crypto to address some of the longstanding barriers to financial inclusion.

For billions of people who remain underserved by traditional financial institutions, the ability to hold digital dollars, transfer money across borders, access decentralized financial services or gain exposure to global markets could represent a significant expansion of financial choice.

Apple Tests China’s CXMT Memory Chips as AI Boom Tightens Global Supply

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An Apple logo is seen at the entrance of an Apple Store in downtown Brussels, Belgium March 10, 2016. REUTERS/Yves Herman/File Photo

Apple is testing memory chips made by China’s ChangXin Memory Technologies (CXMT) across products including iPhones and MacBooks, the Wall Street Journal reported on Sunday, as the artificial intelligence boom intensifies competition for memory components and puts pressure on global supplies.

Apple has held preliminary discussions with CXMT, China’s largest memory-chip maker by market value, about potentially sourcing components for some devices sold in China, according to people familiar with the matter cited by the newspaper.

The testing represents a potentially significant development for both companies. For Apple, qualifying an additional memory supplier could help ease component shortages and reduce pressure from tight global memory markets. For CXMT, supplying components to one of the world’s largest technology companies would provide a major commercial endorsement as the Chinese chipmaker seeks to expand beyond its domestic market.

The move comes as the rapid expansion of AI infrastructure has transformed the global memory-chip market. Data centers powering generative AI systems require large quantities of high-performance memory, particularly high-bandwidth memory and advanced DRAM, drawing production capacity and investment toward AI-related applications.

That shift has intensified competition for memory components used in consumer electronics, potentially increasing costs and creating supply constraints for smartphone and PC manufacturers. Apple’s reported testing of CXMT chips could therefore give the company another source of supply at a time when memory manufacturers are allocating increasing resources to AI-related demand.

CXMT is China’s largest producer of DRAM memory and has been expanding its manufacturing capabilities as Beijing pushes for greater self-sufficiency in semiconductors. The company is also seeking to close the technological gap with established memory producers such as Samsung Electronics, SK Hynix and Micron Technology.

CXMT is considering building a second memory-chip plant in Beijing as it seeks to increase production capacity, according to a Reuters report.

The potential Apple relationship would also illustrate the increasingly complex intersection between China’s semiconductor ambitions and the global technology supply chain. U.S. restrictions have limited China’s access to advanced semiconductor manufacturing equipment, but Chinese chipmakers have continued to expand production of memory and other components that do not depend on the most advanced manufacturing technologies.

CXMT’s progress has already begun to reach international consumer electronics markets. Laptop manufacturers HP and Acer have started using CXMT memory chips in devices sold outside the United States, according to the Wall Street Journal, as manufacturers seek alternative supplies amid tight memory markets.

For Apple, the reported discussions appear focused initially on products sold in China rather than a broad shift in its global component sourcing. That distinction is important because any expansion of CXMT’s role in Apple’s international supply chain could face additional regulatory and geopolitical scrutiny.

Apple has been working to diversify its manufacturing and supply chains beyond China, particularly amid escalating U.S.-China technology tensions. At the same time, China remains an important production base and consumer market for the company, making access to competitive local component suppliers strategically valuable.

The development also highlights how the AI boom is reshaping the economics of the broader electronics industry. While much of the attention has focused on shortages of advanced AI chips, the surge in data-center construction is increasing demand across the semiconductor supply chain, including memory.

If CXMT succeeds in qualifying its products for Apple’s requirements, the development could mark a step toward greater acceptance of Chinese memory technology among major global electronics manufacturers. It could also increase competitive pressure on established memory suppliers as Chinese producers expand capacity and seek to win customers beyond China.

For now, Apple’s testing does not necessarily mean CXMT chips will enter mass production in iPhones or MacBooks. Semiconductor components must pass extensive reliability, performance and quality qualification before becoming part of large-scale commercial products.

But even the testing process matters, as it suggests that Apple is actively examining additional sources of memory supply due to the AI-driven demand surge that is increasingly reshaping the global semiconductor market, creating incentives for device makers to broaden their supplier base.

Oil, Treasury Yields, Dollar Steady as Hormuz Talks Face Iranian Conditions

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Brent holds above $83 as Tehran demands U.S. concessions before reopening strategic waterway; softer jobs data cuts September Fed hike bets to 44%

Oil prices were little changed on Monday as optimism over efforts to reopen the Strait of Hormuz was tempered by Iran’s insistence that Washington meet a series of demands before the strategically vital waterway can fully reopen.

Brent crude futures were up 19 cents at $83.74 a barrel by 0807 GMT, while U.S. West Texas Intermediate crude futures gained 3 cents to $78.21. Both benchmarks fell more than 7% last week as investors bet that Iran and Oman were nearing an arrangement that could restore shipping through the strait.

The price action shows the market is balancing two competing forces. A credible reopening would remove a substantial geopolitical risk premium from crude, while any breakdown in diplomacy or fresh attacks on energy infrastructure could quickly reverse last week’s decline.

“Any major progress towards restoring unrestricted shipping could exert downward pressure on oil prices, while a breakdown in negotiations or renewed supply disruptions could quickly revive the geopolitical risk premium,” said Sugandha Sachdeva, founder of New Delhi-based SS WealthStreet.

The Strait of Hormuz is one of the world’s most important energy chokepoints. Before the Middle East conflict that began in late February, about a quarter of global seaborne oil trade and roughly a fifth of global liquefied natural gas shipments passed through the waterway.

Iran said Sunday that discussions with Oman had reached their final stages, but Tehran made clear that an agreement on transit arrangements would not by itself reopen the strait.

Iranian Foreign Minister Abbas Araghchi said Iran and the United States are not currently engaged in negotiations and that Tehran would not resume talks while Washington continues to violate an interim agreement reached in June.

“There is no possibility of restarting negotiations” while the U.S. continues violating the June memorandum of understanding, Araghchi said, according to Tasnim News Agency. He added that Iran would require compensation for what it described as U.S. “violations.”

“Intermediaries are still making efforts to find ways to resume negotiations,” Araghchi said.

Tehran has presented a sweeping list of conditions for reopening the waterway, including an end to the U.S. naval blockade and sanctions, the withdrawal of American troops from the region, payment of war reparations and the release of frozen Iranian assets. Oman, which has been mediating between the sides, said its discussions with Tehran were progressing in a “positive and constructive atmosphere”. Muscat also called for an end to repeated attacks on vessels transiting the strait to create room for diplomacy.

The distinction between an agreement on transit routes and a full reopening of Hormuz is important for energy markets. Even if Iran and Oman finalize arrangements governing navigation, the broader military confrontation could continue to constrain shipping and keep insurance and freight costs elevated.

Maritime Pressure Remains High

The risk to energy supplies remains acute.

U.S. Central Command said American forces redirected another 20 commercial vessels away from Iranian ports last week under a naval blockade, taking the total number of vessels redirected since the operation began to 55 as of Sunday, up from 35 on Aug. 2.

U.S. forces have also disabled two ships and boarded two others to enforce compliance, according to the command.

The growing number of vessel diversions highlights the gap between diplomatic optimism and conditions at sea. Shipping companies continue to face uncertainty over whether vessels can safely use the waterway or alternative routes.

Iranian strikes in and around Hormuz, together with attacks by Iran-aligned Houthi forces in the Red Sea, have kept pressure on commercial shipping.

The United Arab Emirates said Saturday that Iran had launched a missile at an oil tanker owned by Abu Dhabi National Oil Company while it was attempting to transit the Strait of Hormuz early Saturday.

The Iran-aligned Houthis separately claimed responsibility Sunday for an attack on an oil refinery in Saudi Arabia and equipment in Yemen’s Red Sea port city of al-Makha. The Houthis had also attacked Saudi Aramco’s Jazan refinery on Sunday, according to reports, adding another potential threat to regional energy infrastructure.

The attacks came two days after Saudi Arabia signed a defense pact with Turkey and Pakistan as regional tensions intensified. ADNOC said Friday that 15 of its vessels had been attacked while transiting the Strait of Hormuz since the beginning of the conflict.

The cumulative disruptions mean that even a diplomatic breakthrough could take time to translate into normal shipping patterns. Tankers, insurers and commodity traders are likely to require evidence that the route is consistently safe before fully restoring previous traffic levels.

U.S. President Donald Trump, who expressed confidence last week that Washington and Tehran could reach an agreement, indicated that his administration was prepared to allow economic pressure on Iran to intensify rather than immediately launch another military offensive.

“We are low keying it,” Trump told Axios. “We are only semi-negotiating with them. We are just watching Iran with its huge inflation and the fact they have no money.”

Trump also posted a chart on Truth Social showing the decline in the Iranian rial’s value since 2025, accompanied by the words “Iran has no money” and “currency is trash.”

The comments suggest that Washington is seeking to use economic pressure as leverage while leaving room for diplomacy, although Tehran’s demands remain substantially broader than the conditions Washington has publicly indicated it is prepared to accept.

Treasury Yields Await Inflation Test

U.S. Treasury yields edged lower at the start of the week as investors turned their attention to a packed economic calendar, with Wednesday’s consumer inflation report likely to be the most important release for Federal Reserve policy expectations.

At 3:58 a.m. ET, the 10-year Treasury yield was down just over 1 basis point, while the 30-year yield also declined about 1 basis point. The two-year Treasury yield was little changed.

A basis point is one-hundredth of a percentage point, and bond yields move inversely to prices.

The shift in rate expectations follows Friday’s unexpectedly weak U.S. employment report. The economy shed jobs in July, while employment gains for the previous two months were revised sharply lower.

The data reduced expectations that the Federal Reserve would raise interest rates at its September meeting. Deutsche Bank analysts said the jobs report had “reduced the urgency for further Fed tightening in the near term.”

Markets now price roughly a 44% probability of a September rate increase, down sharply from 67% a week earlier, according to CME Group’s FedWatch tool.

The next major test will be July’s core consumer price index, due Wednesday at 8:30 a.m. ET. Core CPI excludes food and energy and will therefore provide a cleaner indication of underlying inflation pressures.

The inflation report could “go a long way towards tipping the balance for September FOMC pricing,” Deutsche analysts said.

The producer price index follows on Thursday, while weekly initial jobless claims and July retail sales are due Friday. The preliminary University of Michigan consumer sentiment survey will also provide a fresh reading on household expectations.

For markets, the policy dilemma is becoming sharper. A weak labor market gives the Fed more reason to ease policy, but a renewed rise in inflation could force investors to price out rate cuts or even revive expectations of another hike.

Dollar Remains Under Pressure

The U.S. dollar steadied near a two-month low on Monday after the weak employment report reinforced expectations that the Federal Reserve may have less need to tighten monetary policy.

“The labor market data was a negative event for the dollar,” said Francesco Pesole, FX strategist at ING.

“We think the bias remains negative this week but if we get a hot break on CPI, markets are going to be back to pricing in a rate hike as their baseline.”

The dollar index, which measures the U.S. currency against six major peers, was little changed at 99.62 after touching its lowest level since June 15 on Friday.

The euro was broadly flat at $1.1563, near its strongest level since mid-June, while sterling was steady at $1.3496.

The yen weakened to 158.52 per dollar, continuing to surrender some of the gains triggered by last week’s historic intervention by Japan and the United States. The currency remains stronger than its roughly 164 per dollar level reached late last month.

Positioning data show that investors have rapidly reduced bearish bets against the yen. The Commodity Futures Trading Commission said the net short yen position fell by $8.865 billion to $3.604 billion in the week through Aug. 4.

That was the largest weekly decline in the absolute size of the net short position since March 2014.

At the same time, speculators increased their net long dollar position to its highest level since December 2022, highlighting the divergence between the dollar’s recent price weakness and positioning among some investors.

Hormuz Remains The Critical Variable For Oil

For energy markets, the diplomatic process remains the dominant near-term variable. A sustained reopening of the Strait of Hormuz would remove one of the largest immediate threats to global energy supply and could push Brent materially lower by eliminating part of the geopolitical premium embedded in crude prices.

However, analysts note that the downside could be limited if shipping companies remain reluctant to return to the route or if attacks continue in Hormuz and the Red Sea. Conversely, any collapse in negotiations, renewed attacks on tankers or damage to major oil infrastructure could rapidly push crude higher.

That tension explains why Brent remains above $83 even after last week’s sharp decline. Traders are pricing in the possibility of a diplomatic solution while maintaining a premium for the risk that the world’s most important oil chokepoint remains effectively constrained.