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Greenlane Holdings Announces $110M Raise for BERA Treasury Strategy

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Nasdaq-listed Greenlane Holdings Inc. (ticker: GNLN), a distributor of premium smoking accessories and lifestyle products, revealed a $110 million private investment in public equity (PIPE) transaction.

The funds will establish a dedicated cryptocurrency treasury focused on BERA, the native token of the Berachain blockchain. This marks the first institutional treasury strategy backed by the Berachain Foundation, positioning Greenlane as one of the largest publicly traded holders of BERA.

The raise involves the sale of Class A common stock and/or pre-funded warrants at $3.84 per share and $3.83 per pre-funded warrant. Approximately $50 million will come in cash, with the remaining $60 million in BERA tokens.

Net proceeds will fund open-market purchases and over-the-counter (OTC) transactions to acquire BERA, making it Greenlane’s primary treasury reserve asset. This strategy aims to generate returns while enhancing BERA’s liquidity, governance participation, and ecosystem stability.

Polychain Capital is leading the placement, with participation from Blockchain.com, Kraken Ventures, North Rock Digital, CitizenX, dao5, and the Berachain Foundation. Aegis Capital Corp. acted as the exclusive placement agent.

The deal is expected to close around October 23, 2025. Greenlane’s stock will continue trading on the Nasdaq Capital Market under GNLN. Ben Isenberg joins as Chief Investment Officer to lead the Berachain Treasury Strategy.

Bruce Linton former CEO of Canopy Growth appointed as Board Chairman. Billy Levy joins as Director. Isenberg highlighted BERA’s unique yield model, powered by Berachain’s Proof-of-Liquidity consensus mechanism, which derives staking rewards from network revenues rather than traditional Proof-of-Stake inflation.

He noted untapped institutional growth potential for Berachain, a Layer 1 blockchain known for its strong brand in crypto communities.

Jonathan Ip, General Counsel of the Berachain Foundation, described the move as a “key step in Berachain’s broader engagement with capital markets and institutional participants,” praising the team’s expertise in traditional finance, crypto, and retail.

GNLN shares surged 30-45% in premarket and intraday trading following the news, reflecting investor enthusiasm for Greenlane’s pivot into digital assets as a hedge against macroeconomic uncertainty.

BERA’s price rose about 8% on October 20, trading around $1.6-$1.8 support levels, with analysts eyeing resistance at $2-$4 and potential upside to $8-$10 if institutional adoption accelerates. This comes amid broader trends of altcoins like ETH, SOL, XRP, and BNB gaining traction in corporate treasuries.

Greenlane’s strategy echoes moves by companies like MicroStrategy and Tesla with Bitcoin, but focuses on an emerging DeFi ecosystem. Berachain, which raised $150 million from investors including Brevan Howard and Framework Ventures, uses Proof-of-Liquidity to incentivize liquidity provision.

Proof-of-Liquidity (PoL) Mechanism

Proof-of-Liquidity (PoL) is a consensus mechanism developed by the Berachain blockchain, designed to incentivize liquidity provision while securing the network.

Unlike traditional Proof-of-Stake (PoS) or Proof-of-Work (PoW), PoL aligns network security with decentralized finance (DeFi) activity by rewarding users for providing liquidity to the ecosystem.

PoL encourages participants to lock up or stake assets like BERA, Berachain’s native token in liquidity pools or other DeFi protocols on the Berachain network. This liquidity supports the ecosystem’s decentralized applications (dApps) while contributing to network security and governance.

Instead of relying solely on staking for block validation, PoL ties rewards to the economic activity generated by liquidity provision. User deposit assets (e.g., BERA or other tokens) into Berachain’s liquidity pools, such as those in its native decentralized exchange (DEX) or other DeFi protocols.

These pools facilitate trading, lending, or other financial activities, ensuring the ecosystem has sufficient liquidity for dApps to function efficiently. Berachain uses a Proof-of-Stake-based consensus, but validators are selected and rewarded based on their contribution to liquidity pools, not just staked tokens.

The more liquidity a participant provides (e.g., through BERA or paired assets), the higher their influence in the network’s validation process. Rewards are derived from network revenues, such as transaction fees, trading fees from the DEX, or other protocol-generated income, rather than inflationary token minting common in traditional PoS.

Participants earn yields based on the amount and duration of liquidity provided, creating a sustainable incentive model that aligns with DeFi activity. For example, Greenlane’s treasury strategy leverages PoL to generate returns on its BERA holdings by staking them in these pools, as noted by Chief Investment Officer Ben Isenberg.

Liquidity providers and validators can participate in Berachain’s governance, influencing protocol upgrades or fee structures. This aligns with Greenlane’s goal to enhance BERA’s ecosystem stability through active governance participation.

Unlike PoS systems that often dilute token value through inflation, PoL rewards come from real economic activity, making it more sustainable. PoL bridges DeFi and blockchain security, ensuring validators have a stake in the ecosystem’s success.

By incentivizing liquidity, PoL supports Berachain’s Layer 1 scalability, enabling high-throughput DeFi applications. Greenlane Holdings’ $110M raise to build a BERA treasury leverages PoL to generate returns on its holdings.

By staking BERA in liquidity pools, Greenlane can earn yields from Berachain’s network revenues while supporting the ecosystem’s liquidity and governance. This strategy positions Greenlane to benefit from BERA’s growth as an altcoin, especially as institutional interest in DeFi rises.

A portion of these fees is distributed to Greenlane as a reward, proportional to their liquidity contribution. Simultaneously, their stake helps secure the network, earning additional governance rights or validator rewards.

PoL’s focus on liquidity-driven rewards makes Berachain attractive for institutional players like Greenlane, as it offers a hedge against inflation and aligns with DeFi’s growth.

Greenlane plans quarterly transparency reports on holdings, performance, and governance to build trust. This development signals growing Wall Street interest in altcoin treasuries, potentially paving the way for more public firms to integrate tokens like BERA.

MrBeast Files Trademark for Crypto Exchange Platform

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YouTube superstar Jimmy Donaldson better known as MrBeast has filed a U.S. trademark application for MrBeast Financial, signaling plans for a downloadable app that could include cryptocurrency exchange services, payment processing, and more.

The filing was submitted on October 13, 2025, by his company Beast Holdings, LLC, and is currently awaiting assignment to a USPTO examiner. This would be the 53rd trademark in his portfolio if approved, joining brands like MrBeast Burger and Feastables.

The application outlines a comprehensive fintech platform, potentially blending entertainment with finance for MrBeast’s massive audience over 446 million YouTube subscribers.

This move aligns with MrBeast’s prior crypto involvement, dating back to at least 2021. He’s invested in crypto startups, bought high-profile NFTs including at least eight CryptoPunks, and wallets linked to him have traded influencer-shilled tokens for reported profits of $13 million.

Recent reports also suggest his company Beast Industries previously pitched investors on crypto-linked products like credit cards and personal loans. Launching a real crypto exchange isn’t straightforward. If MrBeast Financial proceeds, Beast Holdings would need: Registration as a Money Services Business (MSB) with FinCEN.

State-level money transmitter licenses. Approvals from the SEC or CFTC, depending on the platform’s structure (e.g., handling securities or derivatives). Based on USPTO timelines, initial examination could happen by mid-2026, with final approval or rejection by late 2026.

Note that many companies file trademarks defensively to protect brand names, so this doesn’t guarantee a launch—though speculation is high given MrBeast’s track record of turning viral ideas into billion-dollar ventures.

Speculation that it might rival influencer-led banks, with one user noting: “From YouTube to burgers to crypto exchanges—millions of fans could enter crypto overnight.”

MrBeast’s Involvement with CryptoPunks NFTs

Jimmy Donaldson, aka MrBeast, dipped into the NFT world early, particularly with CryptoPunks—the iconic 10,000-piece Ethereum collection launched in 2017 by Larva Labs.

He’s best known for buying and later selling a batch during the 2020-2021 bull run, turning a tidy profit. However, as of October 2025, there’s no evidence he holds any CryptoPunks in his publicly tracked wallets.

MrBeast’s primary Ethereum wallet linked to his identity via public disclosures begins activity, initially focused on DeFi staking. Buys multiple CryptoPunks at low prices: individual costs ranged from ~$1,400 to $4,850 roughly 4-12 ETH at the time. At least 4-6 acquired here, per on-chain traces.

Announces owning 8 CryptoPunks in a Logan Paul podcast. Total holdings exceed a dozen when including prior buys. Floor price surges amid celeb hype (e.g., from celebs like Snoop Dogg and Eminem jumping in). He credits Gary Vee’s group call (with Logan Paul and 33 others) for the tip-off.

Highest sale is CryptoPunk #7200 for 120 ETH ~$389,500 USD at the time, bought for $2,166—netting over $387,000 profit (178x return). Other sales follow, with total profits from initial four Punks alone exceeding $1 million. Confirms selling all 8 publicly revealed Punks and likely the rest, making 20-30x returns overall. Shifts focus to other NFTs like VeeFriends (Gary Vee’s project).

On-chain analysis shows no CryptoPunks in his known wallets (e.g., 0x… addresses tied to Beast Holdings). Recent activity leans toward token investments (e.g., $ASTER) and his upcoming MrBeast Financial crypto exchange plans.

From the documented CryptoPunks sales, MrBeast pocketed millions—part of a broader $20M+ crypto profit tally across NFTs and tokens including Ethernity Chain and others. His strategy was buy-low during early hype, sell-high amid the 2021 boom.

His reveal contributed to CryptoPunks’ floor price pump—from ~$20K in early 2021 to peaks over $100K. Critics (e.g., on-chain investigators) have called it “insider trading lite” due to the celeb echo chamber, but no formal issues arose.

With his October 2025 trademark for MrBeast Financial including crypto exchange services, he’s circling back to crypto—but NFTs like Punks aren’t mentioned. His portfolio now favors BTC $1.5M+ HODL from 2021 and utility tokens over collectibles.

If MrBeast ever flips back into Punks unlikely given his business pivot, it’d make waves—his 446M+ YouTube subs could drive massive liquidity. Overall, this filing positions MrBeast as a potential disruptor in influencer fintech, but success hinges on navigating regulations and execution.

Tinubu Urges Judiciary to Master Blockchain as Nigeria Softens Stance on Cryptocurrency

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President Bola Ahmed Tinubu has called on Nigeria’s judiciary to deepen its understanding of blockchain technology, cryptocurrency, and other emerging digital systems, signaling what analysts see as a clear shift from the country’s previous hardline stance on crypto under the former Central Bank of Nigeria (CBN) leadership.

Speaking at the Economic and Financial Crimes Commission (EFCC)–National Judicial Institute (NJI) Workshop for Justices and Judges in Abuja, Tinubu said the sophistication of modern financial crimes requires new judicial tools and digital competence. He urged judicial officers to adapt quickly to the realities of a technology-driven financial world.

Represented by Vice President Kashim Shettima, Tinubu stated that Nigeria’s justice system must evolve to handle the complex financial offenses now being committed through digital currencies and blockchain-based platforms.

“How does one do justice in a cryptocurrency fraud case except one is grounded in such matters?” the President asked.

“Learning and relearning is no longer a buzz phrase but an essential undertaking for continued relevance in this digital age,” he said in a statement issued by his Senior Special Assistant on Media and Communications, Stanley Nkwocha.

Tinubu’s comments mark a notable shift in tone for Nigeria’s policy direction on cryptocurrency. Until recently, authorities maintained a tough stance against crypto assets, citing their use in money laundering, terrorism financing, and capital flight.

Under former CBN Governor Godwin Emefiele, the apex bank in February 2021 issued a circular directing all financial institutions to close accounts dealing in or facilitating cryptocurrency transactions. Banks were also prohibited from engaging with crypto exchanges, a move that effectively froze digital currency activities within the formal financial system.

The CBN defended the decision as a measure to protect the financial system from illicit flows, arguing that cryptocurrencies lacked intrinsic value and operated in an unregulated environment. However, the move drew heavy criticism from fintech innovators, investors, and international observers, who said it stifled innovation and isolated Nigeria from the global digital finance ecosystem.

Despite the restrictions, Nigeria quickly emerged as one of the world’s most active peer-to-peer crypto markets. Platforms like Binance saw rising activity from Nigerian users, indicating that digital currency adoption was growing beyond the reach of traditional regulation.

Analysts say Tinubu’s recent admonition to the judiciary represents a recognition of this new reality — that cryptocurrency is no longer a fringe activity, but an integral part of global finance requiring judicial literacy, regulatory clarity, and institutional adaptation.

In his address, Tinubu also warned judicial officers to uphold integrity and independence, stressing that compromise within the justice system undermines national morality.

“The moral foundation of our nation rests squarely on the integrity of its judicial system. We draw our moral distinction as a people from the judiciary, and we owe it the reverence and autonomy to remain the last sanctuary of our collective conscience,” he stated.

He assured that his administration remains committed to enhancing judges’ welfare and protecting judicial autonomy, citing recent remuneration reviews and reforms to strengthen institutional independence.

According to Tinubu, justice delivery in the digital era must be technologically driven, ethically upright, and swift enough to restore public confidence in the rule of law.

Tinubu also noted that many Nigerians are frustrated by prolonged corruption cases involving high-profile defendants, while smaller cybercrime cases are resolved with speed.

“The theme of this year’s workshop—Enhancing Justice in the Fight Against Economic and Financial Crimes—comes at a time when many Nigerians are angered by delayed adjudication in serious corruption cases,” he said.

He urged the judiciary to embrace continuous digital learning, warning that new financial crimes exploit gaps in digital literacy.

“Your vantage position on the Bench does not insulate you from the consequences of corruption,” the President warned. “There are no special roads, hospitals, or communities for judges. A Nigeria free of corruption is possible if we all commit to doing what is right.”

Broader government recognition of digital risks

Tinubu’s comments come amid renewed government interest in understanding and regulating Nigeria’s expanding digital economy. Earlier this month, Speaker of the House of Representatives Abbas Tajudeen inaugurated an ad hoc committee to assess the economic, regulatory, and security implications of cryptocurrency adoption and Point-of-Sale (POS) operations.

Speaking in Abuja, Tajudeen said the committee was formed in response to “growing concerns over fraud, cybercrime, and consumer exploitation in the digital finance space.”

The development follows ongoing efforts by the CBN and the Securities and Exchange Commission (SEC) to design a coherent regulatory framework for digital assets — one that balances innovation with investor protection.

Analysts say Tinubu’s call to the judiciary completes a triangular shift in Nigeria’s institutional approach to crypto — from prohibition under Emefiele, to cautious re-engagement under the SEC, and now to digital literacy and judicial readiness under Tinubu’s administration.

Yen Falls, JGB Yields Slip as Japan’s Takaichi Becomes First Woman Prime Minister

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Japan’s financial markets saw a muted but symbolically significant session on Tuesday as the Nikkei 225 closed at a record high, while the yen weakened and government bond yields fell, following the parliamentary confirmation of Sanae Takaichi as Japan’s first woman prime minister.

The Nikkei benchmark index rose as much as 1.55% during early trading before paring gains amid choppy afternoon moves to close 0.3% higher at 49,316.06 — a fresh all-time high. The broader Topix index was little changed by the end of the session.

Japanese government bonds (JGBs) rallied, sending yields lower across the curve. The benchmark 10-year yield eased 1 basis point to 1.655%, while the five-year yield dropped 2 basis points to 1.22%. The yen fell 0.4% to 151.36 per U.S. dollar, reflecting continued weakness as investors reassessed Japan’s fiscal outlook under Takaichi’s administration.

A new chapter in Japanese politics

Takaichi’s victory marks a historic milestone for Japan, a country that has never before elected a woman to its highest political office. The 63-year-old conservative lawmaker, known for her nationalist leanings and support for large-scale fiscal stimulus, secured 237 votes in the 465-seat lower house, comfortably surpassing the threshold needed to assume power.

The parliamentary confirmation came after a politically charged month in which Takaichi won the Liberal Democratic Party (LDP) leadership race but faced delays in forming a government after her long-time ally, Komeito, split from the ruling coalition.

Markets had already priced in much of the optimism surrounding her policy stance — dubbed the “Takaichi trade” — which combines expectations of equity strength, a softer yen, and weakness in long-term bonds on the back of expansive fiscal measures.

Markets brace for pragmatism

However, analysts now suggest that Takaichi’s fiscal ambitions may face limits. Despite her victory, the LDP’s new alliance with the Japan Innovation Party (Ishin) leaves the ruling bloc short of a clear parliamentary majority, constraining her ability to push through aggressive stimulus or major structural reforms.

“We think the administration will be compelled to take a pragmatic approach to economic policy and do not expect the Takaichi trade to gain significant traction in the medium term,” said Yusuke Matsuo, senior market economist at Mizuho Securities, in a note to clients.

Investors are watching closely to see how the new administration will navigate Japan’s fragile economic recovery and manage its debt load — the highest among developed nations, at more than 250% of GDP.

Market attention has also shifted toward cabinet appointments, especially those overseeing fiscal and monetary coordination. Broadcaster FNN reported that Takaichi plans to name Satsuki Katayama, a former regional revitalization minister and finance ministry bureaucrat, as finance minister. Katayama told Reuters earlier that Japan’s “economic fundamentals suggest the yen’s real value is stronger than where it has traded of late,” hinting at possible discomfort with excessive yen weakness.

A market torn between optimism and caution

The modest rally in equities suggests that investors see continuity rather than radical change ahead. Consumer and domestic demand stocks led Tuesday’s gains, with video game maker DeNA rising 6.6% and online fashion retailer ZOZO up 4.1%. In total, there were 125 advancers against 99 decliners on the Nikkei index.

Traders say Takaichi’s rise has rekindled optimism among domestic investors that the government may pursue policies aimed at revitalizing Japan’s consumer economy, including targeted subsidies and digital transformation initiatives. But with inflation still below the Bank of Japan’s (BOJ) 2% target and real wages under pressure, analysts caution that fiscal expansion alone may not be enough to sustain the rally.

The yen’s decline following the confirmation points to market expectations that any immediate shift toward fiscal tightening or monetary normalization remains unlikely. Japan’s central bank has continued to maintain ultra-loose policy under Governor Kazuo Ueda, even as other major central banks have begun to ease off their own tightening cycles.

“Takaichi trade” — from reflation hope to realism

When Takaichi emerged as the frontrunner for the LDP leadership earlier this month, investors rushed into what became known as the Takaichi trade — betting on rising equities, falling bond prices, and a weaker yen in anticipation of pro-growth spending and accommodative monetary policies.

However, Nomura Securities’ Naka Matsuzawa, chief macro strategist, said that expectations for an aggressive reflation push are overblown.

“The new Takaichi trade is more of a flattening of the yield curve and a stock market rally driven by domestic demand stocks,” Matsuzawa said. “The stock market will probably lose momentum after investors realize that Takaichi is not as reflationary as they thought and the yen actually strengthens.”

This view reflects growing skepticism among Japanese economists that large-scale fiscal stimulus — without accompanying structural reforms — will do little to address Japan’s long-term stagnation. While Takaichi has championed government-led investment in technology, defense, and regional development, such programs may be difficult to sustain without widening Japan’s fiscal deficit.

JGB prices rose across maturities as traders bet that the new government will proceed cautiously on fiscal expansion. The 10-year yield, which had recently tested its highest level since 2011, eased slightly amid subdued inflation and weak household spending data.

A flatter yield curve suggests that markets expect the BOJ to remain dovish for now, even as it faces pressure to gradually normalize policy to ease distortions in the bond market.

Yelp Launches AI Tools to Manage Restaurant Calls, Reservations, and Bookings

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Yelp’s new AI-powered tools promise to answer calls, take reservations, and manage bookings for “understaffed” restaurants.

The twin solutions, Yelp Host and Yelp Receptionist, mark a new chapter in the company’s evolution as it leans heavily into artificial intelligence to streamline customer management “around the clock.”

The move signals a deeper shift in the hospitality and service industries toward automation. Yelp is no longer just a review platform; it’s positioning itself as a digital infrastructure provider for small and medium businesses struggling with labor shortages and rising operating costs.

Host, an AI agent, can answer calls from guests and manage tables, according to Yelp. The system can take reservations over the phone, modify or cancel bookings, provide real-time waiting times, and even capture special requests. It can also answer common questions — like whether the restaurant offers vegan options or welcomes dogs — and send guests links to menus or help them join waitlists. The AI can also trigger automated follow-up texts to place pickup or delivery orders.

The company first previewed Yelp Host in April. The service will be available to restaurants starting from $149 per month, or $99 for existing Yelp Guest Manager customers. New features are already in the pipeline. Yelp said Host will soon be able to add diners directly to the Yelp Waitlist “in the coming weeks,” a feature designed to further reduce friction between customers and restaurant staff.

Alongside Host, Yelp is launching Yelp Receptionist, another AI agent built to handle incoming calls for businesses. Like Host, Receptionist will respond to customer questions, collect details needed to vet leads, provide quotes, and schedule appointments. Both AI systems come pre-trained on Yelp’s business data and are designed to “work out-of-the-box to answer calls 24/7, or only when extra coverage is needed.”

Receptionist will first roll out to “eligible” businesses, starting at $99 per month, with a wider release planned “in the coming months.” Yelp said it intends to make the feature accessible to local businesses across various sectors, from restaurants and salons to home service providers.

These AI products are part of a larger slate of updates announced during Yelp’s fall release roster. Other features include expanding its AI chatbot assistant to all platforms and Canada, a new visual recognition tool that lets users point their phone at a menu to instantly bring up related photos and reviews, and an AI-powered voice search that allows users to find services “by searching like how you’d speak.” Yelp has also been experimenting with AI systems that summarize customer reviews and automatically create composite restaurant profiles by stitching together user-generated content.

Vocal AI agents like Host and Receptionist are part of a broader trend in the service economy. Companies such as DoorDash, Uber Eats, and OpenTable have been testing automation as a way to help restaurants cope with staffing challenges and improve operational efficiency. For many restaurants, especially independent ones, hiring full-time hosts or receptionists is a growing expense. Yelp’s tools aim to fill that gap — not by replacing staff entirely, but by giving them digital assistance that never sleeps.

The timing of Yelp’s push is strategic. Across the U.S. and other markets, restaurants continue to struggle with rising labor costs and high turnover rates. According to the National Restaurant Association, 62% of operators say they don’t have enough staff to meet customer demand. AI-driven support tools could therefore become a lifeline for small businesses looking to scale service quality without hiring more employees.

Yelp’s move also mirrors broader shifts in how technology companies are approaching conversational AI. Google’s Duplex, for example, allows users to ask Google Assistant to make restaurant reservations or hair appointments over the phone — speaking directly to humans in natural language. Yelp’s Host and Receptionist flip that dynamic. Instead of the customer outsourcing their calls to AI, businesses are now doing it. The result is a system where, increasingly, AIs are talking to AIs.

This inversion also underlines how differently major tech players see the future of AI-mediated interaction. Google’s Duplex, though powerful, is fundamentally consumer-oriented: its goal is to help users skip queues and manage errands. Yelp, by contrast, is focusing on the business side — embedding AI directly into the workflow of customer-facing industries. The difference highlights a quiet divide emerging in the automation race: one side building tools for users, the other building tools for those being called.

DoorDash is taking yet another path. Earlier this year, the food delivery giant began testing AI voice ordering for restaurants that struggle to answer phone calls during rush hours. Using automated voice models trained on restaurant menus, the system can take phone orders and send them directly into a restaurant’s point-of-sale system. Like Yelp, DoorDash said the feature was designed to reduce missed calls and increase sales.

The growing adoption of these systems signals the rise of a new kind of digital employee — one that lives in the cloud but manages human interaction with uncanny efficiency. Still, it raises questions about authenticity and the loss of the “human touch” in service encounters. While Yelp emphasizes that its AIs can hand off complex or emotional conversations to real staff, the company is betting that many customers won’t notice — or won’t mind — when they’re talking to a machine.

The question now is whether businesses and their customers will embrace the change. Early adopters say AI scheduling tools have improved efficiency and cut no-show rates, but others worry that the technology could depersonalize the hospitality industry.