FTX, has announced its intention to relaunch its platform in the near future. The exchange, which was founded in 2019 by Sam Bankman-Fried, had temporarily suspended its operations in 2022 due to regulatory issues and security breaches. FTX and its parent company Alameda Research plummeted Investor’s assets on its balance sheet and many of its users lost tons of liquidities to the collapse of its native token $FTT.
FTX was launched as a derivatives exchange that aimed to offer innovative and liquid products for crypto traders. The exchange quickly gained popularity and market share, thanks to its cutting-edge technology, low fees, high leverage and diverse product offerings. FTX also pioneered the concept of leveraged tokens, which are ERC-20 tokens that represent a leveraged position in an underlying asset. FTX also launched FTX Pay, a payment service that allows users to send and receive payments in fiat or crypto.
In addition to its core business, FTX has also been involved in various acquisitions and partnerships, such as: Acquiring Blockfolio, a leading portfolio tracking app, for $150 million in August 2020; Acquiring LedgerX, a regulated futures and options platform, for an undisclosed amount in July 2021.
Partnering with Tom Brady and Gisele Bündchen, who became FTX’s global ambassadors and equity holders in June 2021; Partnering with Miami Heat, who renamed their home arena as FTX Arena in March 2021; Partnering with Major League Baseball, who named FTX as their official cryptocurrency exchange partner in June 2021. FTX has also been active in the social and philanthropic sphere, donating millions of dollars to various causes and organizations, such as:
Donating $5 million to Biden’s presidential campaign in October 2020.
Donating $10 million to GiveDirectly’s Africa Response fund in December 2020.
Donating $25 million to OpenAI in February 2021.
Donating $10 million to the Clean Energy for America initiative in April 2021.
Donating $210 million to the University of California, Berkeley for the naming rights of their esports program in August 2021.
According to a blog post published by FTX on August 1, 2023, the exchange has been working hard to address the challenges it faced and to improve its services for its customers. The post stated that FTX has been cooperating with regulators and law enforcement agencies to comply with the relevant rules and regulations in different jurisdictions. It also claimed that FTX has implemented enhanced security measures and protocols to protect its users’ funds and data.
The post revealed that FTX plans to relaunch its platform in September 2023, with a new design, features and functionalities. Some of the new features that FTX will offer include:
A revamped user interface that is more user-friendly and intuitive.
A new trading engine that is faster, more reliable and more scalable.
A new liquidity pool that will provide deeper and more diverse market liquidity.
A new fee structure that will be more competitive and transparent.
A new loyalty program that will reward users for their trading activity and referrals.
A new customer support system that will provide faster and more efficient service.
The post also stated that FTX will continue to support its existing products and services, such as futures, options, spot, leveraged tokens, OTC, NFTs and FTX Pay. It also promised to launch new products and services in the future, such as derivatives on stocks, commodities, indices and ETFs.
The post concluded by expressing gratitude to FTX’s users, partners and supporters for their patience and loyalty during the suspension period. It also invited feedback and suggestions from the community on how to improve FTX’s platform and services.
FTX is one of the most innovative and influential players in the crypto space, with a valuation of over $18 billion as of June 2022. The exchange has been known for its aggressive expansion and acquisition strategy, as well as its philanthropic and social initiatives. The relaunch of FTX is expected to generate a lot of excitement and interest among crypto enthusiasts and investors.
Sam Bankman-Fried stated that FTX is committed to providing a transparent and fair-trading environment for its users, and that it will continue to cooperate with regulators and authorities around the world. He expressed his gratitude to the FTX community for their support and patience during the downtime and assured them that FTX will come back stronger than ever.
“We are very excited to relaunch FTX and welcome back our loyal customers. We have been working hard to make FTX the best crypto exchange in the world, and we are confident that you will love the new features and improvements we have made. We appreciate your trust and feedback, and we look forward to serving you again soon.” Bankman-Fried wrote.
