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Before You Waste Money on that Social Media Influencer

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Before you waste that money on a social media influencer, ask yourself one question: is my product transactional in nature? In this context, a transactional product is one where users can visit a website/app, and transact businesses, and every aspect is concluded right there. An example is using an app to pay for a digital product; when paid and product downloaded, everyone is happy.

A non-transactional product is one where concluding the “influencing process” activates a long term contract. An example is purchasing an insurance policy. As a business owner, if you use an influencer for a non-transactional product, and you have not invested too deeply in your brand, you are wasting your money.

Indeed, in Nigeria, influencers have no capacity to transfer their powers to get people to buy that insurance policy when the users do not trust the policy provider. In other words, many influencers will struggle to sell an insurance policy on social media if users do not have confidence in the insurance company. But for a transactional product, users will not mind as the risk is bounded on time, and recovery is faster in hours, or worst days.

As you allocate your marketing budget in 2023, put your thinking cap on the effervescence of most influencer marketing. Yes, we do not want you to waste money. Of course, as you allocate your resources, make sure your products are aligned with the community that person is influencing.  Spending money to reach a community which is being influenced on clean shaves when your product helps to grow mustaches may not be financially prudent.

I invite you to spend time in Tekedia Institute. We make businesses and professionals better by educating on common sense constructs. In the next edition, starting Feb 6, 2023, I will teach a new course called “The NEP Framework – Discovering and Listening to Customers.” Register here https://school.tekedia.com/course/mmba10/ for N90,000 or $170.

Comment on Feed

Comment 1: Prof., thank you for sharing this. When considering whether to employ social media influencers for marketing, businesses must consider the nature of their product. Transactional products, such as digital downloads or e-commerce transactions, may be more suitable for influencer marketing because the transaction is quick and the risk is low. Non-transactional services, such as insurance policies, may require longer-term engagement and trust-building with potential clients, which may be more difficult to achieve through influencer marketing alone. As a result, it is critical for businesses to carefully consider their marketing strategies and make the best use of their resources.

Leading Digital Crypto Asset Bitcoin Lost More Than 60% in 2022

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Recent reports disclose that the leading digital crypto asset Bitcoin lost more than 60% in 2022.

The report revealed that this is the second-worst annual performance on record for Bitcoin, and only its third down year ever.

The digital asset which once reached an all-time high of $68,789 in November 2021, has seen its price massively decline, as it is currently trading at $16,721. In the first month of 2022, Bitcoin started on a positive note, which saw it nearly twice as valuable as it was in January 2021.

This was followed by several predictions from analysts stating that the crypto asset could hit $100,000 or more before the end of 2022.

Unfortunately, it was short-lived as before the end of the first month of 2022, it lost nearly all the previous yearly gains, dropping to $33,000.

However, some factors were responsible for the massive decline in crypto prices, as one major factor is the implosion of crypto exchange platform FTX, which filed for chapter 11 bankruptcy on November 11, as well as core scientific, one the largest publicly traded crypto mining companies, which filed for bankruptcy on December 21.

Bitcoin’s price already went far lower than it was at the start of the year, which saw it take another downturn, dropping by over 25% in less than a week. This solidified 2022 as one of the worst years crypto had ever seen.

All of these shattered investors’ confidence as the ripple effects of the company’s collapse continued to spread throughout the crypto industry.

According to James Royal, a principal reporter at Bankrate, he disclosed that “many Americans are coming to realize that cryptocurrency is just a speculative mania and the industry is rife with crooks.”

To that point, about 60% of Americans now believe investing in digital currency is highly risky, up from 45% in 2021. Overall, the crypto market has lost a little over $2 trillion in 2022 and popular digital coins such as bitcoin and Ethereum have fallen far below their 2021 highs.

Also, the US Federal Reserve increased interest rates (as was the case in many countries worldwide), which was catastrophic for both the traditional and crypto markets.

2022’s recurring interest rate hikes pushed investors to opt for saver options as an alternative to cryptocurrencies.

As a result, the demand for cryptos took a sharp downturn, and prices soon followed. This affected just about every cryptocurrency in the market, fueling a further price drop.

While it is currently trading at an all-time low of $16,800, more than 60% down year-to-date (YTD) questions surrounding the cryptocurrency’s future continue to arise. Some investors are positive that the prices of cryptocurrency will surge, while several others feel this might be the end of crypto.

Netflix to Lose Further 200,000 UK Customers in 2023 – Analysts Predict

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London, UK - August 01, 2018: The buttons of Spotify, Podcasts, Netflix, WhatsApp and Music on the screen of an iPhone.

As the streak of issues constituting economic headwinds continue to pile up, compounding its revenue crisis, Netflix is expected to record further downturn in 2023 in the UK.

Netflix’s UK consumers are battling with increasing cost of living, forcing them to cut down on expenses that have inadvertently impacted the streaming platform’s revenue. The company introduced ad-supported cheaper service last year, following massive drop in its subscribers’ base, but it’s taken time to win over consumers.

Netflix recorded a loss of about 500,000 subscribers last year, and is expected to lose further 200,000 in 2023 as the UK economy struggles. This is also as it takes on the rising influence of new competitors such as Disney+, which has amassed market-leading growth of 1.4 million subscribers since it was launched in the UK in early 2020. The company is expected to have 6 million subscribers this year in the UK.

Netflix started making changes early this year, including cutting the workforce. In April, when the world’s largest streaming service announced ad-supported service, it had already lost millions of subscribers globally.

It launched the ad-supported subscription in the UK and other markets in November, at the cost of £4.99 a month, which is £2 less than its current cheapest option. With increasingly declining revenue, the company also announced that it’s canceling its password-sharing service feature.

However, the changes, which were geared toward acceleration of its subscriber’s growth, did not yield immediate positive results due to global economic strains, which very much affected the UK that was hit with about 11% inflation – a four-decade record.

“The company, which has cut staff and become more disciplined with its $17bn (£14bn) annual content budget after earlier this year reporting its first global subscriber declines in a decade, will have seen its UK user base drop from 14.2 million to 13.7 million this year,” research firm Ampere Analysis said.

Netflix recorded a loss of 200,000 subscribers in the first quarter of 2022, its first in a decade. It is said to be the only major streamer to have lost subscribers in 2022. The streamer is the UK’s most popular service. But in 2021, the company gained only 800,000 subscribers, its lowest since launching in the UK in 2012, as consumers approached “peak Netflix”, per a report by the Guardian.

However, Netflix had an uptick in subscription last year. The company saw 2.4 million subscriber’s growth in the third quarter of 2022, beating projection. The growth was attributed to series such as Dahmer and Stranger Things 4, per Guardian.

“Given the wider economic pressures the UK is facing I’m not expecting Netflix to go back to growth in 2023,” says Richard Broughton, director at Ampere Analysis. “Our base assumption is Netflix moves back into growth with the UK economy, which is likely to be 2024.”

Given the slow recovery of the UK economy, Netflix growth is expected to experience longer recovery. The streaming service is forecast to lose about 200,000 UK subscribers in 2023, and Prime Video is set to contract by about 100,000, according to the Guardian.

But besides the UK’s economic headwinds, competition from other streaming service providers is another challenge to Netflix. Disney+ is predicted to continue to show strong growth, adding an expected 1.4 million new customers this year. The newest UK entrant, Paramount+ has rapidly amassed about 3 million users with contents such as Star Trek, Strange New Worlds, Yellowstone, Halo and Top Gun 2.

However, Netflix is expected to see an increase in revenue as a result of advertising. Ad-supported service is expected to increase the rate of new subscriber growth over the medium term.

Ampere estimates that the ad strategy will eventually pay off by boosting Netflix subscriber numbers 4% more by 2027 – 255 million global subscribers compared with 246 million – than would have been achieved sticking to its previous strategy, per the Guardian.

While Netflix’s revenue from subscription is expected to drop to $36 billion, the company is forecast to bring in $43bn in total revenues, with ad revenue growth of $7 billion in 2027.

“It is difficult for a business of the scale Netflix has reached in many markets to grow. It has hit a ceiling on price this year. When Netflix raises subscription prices now there is a lot of churn; there never used to be. Ultimately, the new ad tier will help the company to recapture more price sensitive consumers,” says Broughton.

Senegal – The mobile broadband park (3G/4G) estimated at 13,420,543 users & #SheMeansBusiness, digital, a powerful lever for the economic inclusion of women in Senegal

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In its quarterly report (July-September 2021) operated by Socialnetlink, ARTP presented the developments recorded in the electronic communications market in Senegal, which allow many people to play online casinos like spinia.com. The internet shows strong growth and a particular orientation towards 4G technology.

The analysis of this market mainly concerns the number of Internet lines, the penetration rate as well as the market shares of the operators. The number of Internet lines includes fixed Internet subscriptions (ADSL/fibre) and active mobile Internet subscriptions (Internet key/mobile terminal).

The Internet market is made up of the following segments:

  • Broadband fixed Internet (ADSL/fiber access);
  • Mobile Internet from Internet keys (box included);

And mobile Internet excluding Internet keys (2G/3G/4G) which concerns the connection via a mobile terminal. The offers of licensed operators (SONATEL (ORANGE), SAHL (FREE), EXPRESSO Senegal) and ISPs (Arc Telecom, WAW SAS) are monitored on the Internet market.

According to the ARTP report, the number of Internet lines stood at 17,048,513 lines during this quarter, an increase of 3.94%. 2G/3G/4G mobile Internet users represent the largest share of Internet lines (96.95%). The number of Internet Service Providers (ISP) is 1,444 lines in the third quarter of 2022.

The “mobile Internet excluding keys” base represents 96.87% of the total base, in the third quarter of 2022. The share of Internet keys (Box included) is 1.74% of the total base, against 1.39% for the Broadband fixed Internet (ADSL/fiber). However, it should be noted that a fixed Internet subscription can give access to several users.

The mobile broadband base (3G/4G) estimated at 13,420,543 users

The mobile Internet park represents 98.65% of the global Internet park during this quarter against 1.36% for the fixed Internet park. The mobile Internet base includes off-key mobile Internet subscriptions and Internet key subscriptions (box included). The fixed Internet base is made up of broadband fixed Internet lines (ADSL/fibre).

The number of Internet keys and boxes, on the rise since 2020, stood at 290,450 lines at the end of this quarter. It thus increased by 9.35% compared to the second quarter of 2022. The “Internet boxes” representing 73.67% of the Internet key base, mainly drive the growth (10.38%) of this segment of the Internet.

The excluding key mobile Internet base had 16,526,897 users as of September 30, 2022; an increase of 3.84% compared to the previous quarter. The mobile broadband base (3G/4G) is estimated at 13,420,543 users, or 81.20% of the mobile Internet base.

The share of Internet users via terminals in the growing number of mobile telephone lines represents 79.47% during this quarter. The share of users of 3G technology represents 29.36% of the non-key mobile Internet base, against 16.97% of subscribers who use 2G technology, down 0.44 points and 2.09 points respectively.

Users of 4G technology represent 53.67% of the non-key mobile Internet base, up 2.53 points. However, said report indicates that leased lines are not taken into account in the fleet.

In the meantime, Meta and Smart Ecosystem for Women (SEW) organized the forum of the #SheMeansBusiness program on Friday in Dakar, presenting digital tools as a powerful lever for the economic inclusion of women in Senegal. This event was an opportunity to celebrate women entrepreneurs as well as Teranga, a principle specific to Senegalese culture and a source of value creation by women. These female entrepreneurs have used Meta platforms to improve their performance, in particular by helping them to empower themselves, to make themselves better known and to conquer new markets.

The first part of this day was the subject of a Master class aimed at training 300 new women. The latter was organized at CanalOlympia Téranga and offered a space for training and sharing good practices. During this session, Meta-certified trainers showed participants how to improve the performance of their businesses by leveraging the functionality of the Meta platforms – Facebook, Instagram and WhatsApp.

The second part of the day was reserved for the Showcase #SheMeansBusiness, a meeting that offered women entrepreneurs as well as ecosystem players a platform for expression to highlight several women’s economic initiatives in various business sectors. ‘activities. Among the speakers, the founders of several companies – Arka Concept Store, the bakery chain Réseau Mburu, the urban dance center The Dance Hall, as well as the Onglemania beauty institute and the Fantaisika training school – testified their experiences of using digital to develop and promote their business.

Institutional partners, in particular the Ministry of Communication, Telecommunications and the Digital Economy, the General Delegation for Rapid Entrepreneurship for Women and Young People (DER/FJ) and the Agency for the Development and Supervision of Small and Medium-Sized Enterprises (ADEPME) intervened to provide guidance and reiterate their support. Indeed, the workshops, speeches and discussions organized enabled the various stakeholders to emphasize the importance of supporting women entrepreneurs. Also, this meeting offered workshops on the creation of value and female content by women as well as on the crucial role of digital platforms in the business world.

In this regard, Olivia Tchamba, Public Policy Manager for Meta in Francophone Africa, said: “Women entrepreneurs are at the heart of the Senegalese economy. They do business in their own way, because they master their context and know their targets very well. Since the launch of the #SheMeansBusiness program our goal has been to support their empowerment through capacity building. »

“In two years, we have seen thousands of business leaders take ownership of digital tools, especially those of our platforms, in order to achieve their goals; reach new targets and grow their businesses. Today, they go further by inviting other women to join our community and sharing their experiences with an entire ecosystem. “, she added.

In short, the #SheMeansBusiness forum brought together women entrepreneurs and institutional leaders to advocate for the economic inclusion of women while demonstrating the central role of digital tools, including Meta platforms, in their economic emancipation. The company therefore remains faithful to its commitment to support female entrepreneurship in Senegal.

Big Eyes Coin’s Financial Projection Shows it Could Be A Better Buy than Elrond and Vechain.

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Elrond (EGLD) and VeChain Token (VET) are crypto assets with great prospects. The cryptocurrencies had a great run in the previous year, each setting a new all-time high (ATH). While both altcoins have suffered about a 90% price decline from their respective ATHs, market analysts still believe the coming months could be great for the crypto assets.

However, Big Eyes Coin (BIG) financial predictions show it could be a better purchase than both altcoins combined, as the new meme coin’s expected price increase could have a huge financial impact.

Analysts are now faced with deciding whether to ditch the two existing altcoins for the new cryptocurrency or add the three crypto assets to their crypto holdings.

Irrespective, the three altcoins are worth consideration, especially Big Eyes Coin (BIG).

Elrond: Completes 12,000+ Transactions A Second 

The Elrond blockchain presented itself as a more scalable and efficient platform than its competitors when it launched in 2017. The blockchain platform has grown in prominence and adoption since then, with its native token eGold (EGLD) having one of the most profitable bull rallies in 2021.

Elrond utilizes sharding technology to achieve its scalability, and the smart contract platform completes 12,000+ transactions within a second. It is optimized to enable developers to build new digital infrastructures and execute smart contract functions at high speed and relatively low cost.

Elrond is a secure platform. It uses Secure-Proof-of-Stake (SPoS), a special variation of the proof-of-stake consensus mechanism. This helps the dApp building protocol remain secure and function properly. It is a transparent platform, and community members have equal rights and access to the platform’s benefits.

Elrond token (EGLD) is used to settle transaction costs, and holders leverage it to earn rewards on the platform. The cryptocurrency is worth over a billion dollars in market capitalization. Its bull rally in the previous year was impressive, setting a new $542.58 all-time high.

VeChain Token: For Individuals, Developers, And Enterprises

VeChain is a smart contract platform that concerns itself with data utility and sharing while helping businesses to scale by improving their supply chains. VeChain is a beneficial platform for individuals, developers, and enterprises. It uses a proof-of-authority consensus mechanism to remain efficient, secure, and functional.

VeChain has two tokens performing different functions in its ecosystem. However, the main utility token that equally serves as a store of value is VET.

VeChain token (VET) is used to pay transaction fees and facilitate value transfer in the ecosystem. However, the crypto asset has declined by 90% from its $0.2 all-time high. Analysts believe the low-price crypto asset is a risky purchase that could bring good yield.

Big Eyes Coin: A New Meme Token That Could Soon Rise To The Top 

Big Eyes Coin (BIG) could have a better run than most existing crypto assets. The new meme coin is predicted to yield high returns for holders, especially those that adopted it during its early presale stage. The cat-theme token will launch on top crypto exchanges soon and could experience an impressive rally afterward. This means joining its presale at this point could yield a good return.

A Big Eyes Coin (BIG) surge may surpass the recovery run of existing altcoins like Elrond (EGLD) and VeChain (VET), causing analysts to dub it a better buy than the altcoins.

The new crypto project is community-focused, and like most community-focused projects, its ecosystem will be filled with wealth-enhancing benefits.

Use the code for a BIG bonus: Ocean818

Big Eyes Coin (BIG):

 

Presale: https://buy.bigeyes.space/

Website: https://bigeyes.space/

Telegram: https://t.me/BIGEYESOFFICIAL