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A Certificate in Engineering but Talent in Writing – A Chat with Kafayat Jayeoba

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She seems to live a life that appears “strange” to an average digital native. She neither likes photographs nor does she record a video of herself. She attributed that to her religious beliefs. However, she uses the internet to write fictional stories that promote Islamic values. She commands a huge following online using her blog to write stories that examines concepts and values that her religion preaches. Meet Kafayat Jayeoba who studied Electrical/Electronics Engineering but write stories that showcase Islamic principles and ethics.

When asked to introduce herself, she said “My name is Kafayat Jayeoba with the penname Ummu Abdillah, married to Sulaiman Dasuki. I studied Electrical/Electronics engineering, majored in Electronics and Telecommunication engineering in Kwara State Polytechnic, Ilorin but my vocations now are writing and teaching.”

For me as a journalist, I became inquisitive wanting to know how an Electrical/Electronics Engineer turned a writer. Kafayat went down the memory lane tracing how she found herself writing despite being in the technology space. She related “thinking about that recently I think right from my basic education, I have loved art, I have loved stories. I’m a person that stammers so I find it difficult to express myself in words. It’s sometimes difficult and most times when I do, I’m not always satisfied whenever I look back at whatever I’ve said. Then, we used to illustrate stories in pictures, depicting actors and characters.

Doing that, it was always fun to narrate an action movie I had watched and imagined and my classmates did flock around me to listen to my narrations and they did love my drawings too. It was always explicit. That was in primary 1, 2 and maybe 3. When I got to Jss3 class too, there was a trend among girls in my class and that was writing an interesting short story. I also wrote two, very interesting ones that almost all my friends borrowed and read them till it got lost. So I can call all those experiences a flinch of passion. I was always aspiring to go into science, to even become a medical doctor. 

But as Allah has destined it, I attended the polytechnic to study engineering.” She then added “during my courses in the higher institution, I picked up my pen to write again but on social media. I should say, that’s where I first discovered that my voice could reach a large audience through my pen. Then, I founded an online forum in a group I created on Facebook. I called it Marital Forum. There, I started delving into issues relating to marriage and I compiled articles which attracted many readers. It was during this article compilation that I thought of writing a novel, which gave birth to my first novel on polygamy. It is titled  How Will I Cope?

Further interaction with the young writer shows that she does most of her writing through the Android phone. When prompted to speak further on this and how technology has helped her, she posited “I write on my smartphone. I even find it easier than using a computer. It has helped me a lot. The internet made me realize that I also possess the power to wield a pen just like a warrior wielding his sword. My first readers are my friend on social media. Also, that’s where I got the motivation to make my first story into a book. It has been an avenue where people can find my stories and link up to me directly too. For instance, my blogging journey led me to my second story titled Escape From The Bottomless Pit. It was a series I was sharing online before I decided to compile into a book. I also have a global following through the internet. That is why I’m still learning to use it effectively. Recently, I learnt how I could make banner advertisements, sell my story in soft copy and many more. So, writing on my phone and using the internet has been very helpful and I’m sure it’s going to help a lot in the future.”

Having a conversation of this nature with the budding talent is a reflection that Nigerian youths have the potential to excel if the will is there.

Nigeria is the only federal structure that operates a central police, we need a sincere conversational dialogue to fix our challenges – Ekweremadu

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The senator representing Enugu West in the Senate, the upper house of the Nigerian bicameral federal legislature, Ike Ekweremadu, Ph.D., has said that Nigeria is the only known federation globally that runs a central police force. He also stated that sincere conversational dialogues on this and other contradictions of our federation may help in deepening Nigeria’s democracy.

Ekweremadu, former Deputy President of the Senate, who’s concurrently a Professor and Mentoring scholar in E-Governance and Strategic Government Studies at the Southern University, Baton Rouge, Louisiana, USA, contends that it is impossible to achieve effective security governance with the current structure of the Nigeria police.

He also noted that the planned community policing subsumed under the present police structure will be futile because it will not achieve concrete, measurable and sustainable policing of the country, thus, advocating policing institutions controlled by the states in the federation as practiced by other notable federations in the world.

Ekweremadu made these submissions on Wednesday in a lead presentation at the Colloquium tagged, Beyond Branding: Engineering a Citizen-led Proposition for Nigeria’s National Cohesion and Global Positioning, which took place at Sheraton Hotel, Abuja. According to a statement released by Omoniyi Ibietan, the Colloquium is a companion programme of the presentation of an iconoclastic book on marketing communication, Pitch: Debunking Marketing’s Strongest Myths, written by Ikem Okuhu, a former specialised journalist in brands and marketing reporting, and founder of BRANDish, Nigeria’s “first nationally circulating brands and marketing magazine.

Ekweremadu told the audience that a Citizen-led democratic political participation must include, in the Nigerian context, town meetings and special Parliaments of constituency stakeholders which are already instituted in Enugu West Senatorial District, as well as public hearings and referendums among others. At public hearings, he insisted that citizens and communities must be given opportunity to have a say in appropriation, including the nature of projects they require in their constituency, suggesting it is improper for the government to establish projects in communities without consultation with the citizens.

Indeed, Ekweremadu has put in concrete context, a paradigm of development established in the late 1960s that speaks to consultation and inclusiveness that accommodates participation of supposed beneficiaries of development programmes from conception to monitoring and evaluation of projects and programmes.

Ekweremadu bemoaned the fact that referendums, a provision of the Nigerian Constitution, only speak to state or local council creation, and recall. Even though no state creation proposal ever got to the referendum stage, referendums are meant to address more serious issues that transcend the state creation and recall processes, as evident in the applications of referendums in other jurisdictions.

The book reviewer, Nduneche, Ezurike, Head of Brand and Marketing Communications at Polaris Bank, commended Okuhu for use of insights and experiences, and also noted that Okuhu’s use of first person narrative style and storytelling acumen make the book gripping and mentally stimulating. Ezurike also spoke glowingly about Okuhu’s use of graphics, use of case study methods and fact-finding involving over 200 brands as commendable. These include brands like Alabukun, an effective analgesic, indigenous to Nigeria, and ‘bitterleaf’ soup, which momentarily displaced ‘Egusi’ soup as a ready substitute during Shagari Administration’s imposition of austerity measures in the Second Republic.

Okuhu advocated that brands will fare better if CEOs see themselves as CMOs (Chief Marketing Officers) and objected to the use of administrators as CEOs. This impropriety explains why many Nigerian brands, especially main company brands, have been killed or undermined on the altar of newer brands. Okuhu insisted that innovation is great but it must synergise and resonate with utilitarian value of products and services because ultimately, consumers buy utility not innovation.

The MultiChoice (DStv, GOtv) Triple Strategy for Africa

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I have written on MultiChoice’s grand unification plan. The company continues to look for business models to keep it on top, and rule its markets. In this TC Daily newsletter piece, the plan is evident. Simply, the company is experiencing erosion on average revenue per user (ARPU) as Netflix continues to attract some of its most affluent customers; the ARPU has dropped from $25 five years ago to $18 today.

But the company is not giving up, it has a triple strategy which includes (1) make its satellite TV the best it could be via sports rights in Africa (2) offer a digital offering via Showmax, and become an (3)  aggregator where its main future competitor, Netflix, is added in the DStv Explora Ultra.

Since 2015, the DStv has been losing premium subscribers. Its premium subscribers are a combination of those who pay for the premium bouquet as well as those who pay for the compact plus bouquet.

The reduction in demand for the premium packages means that while the company is reporting more subscribers (19.5 million), its average revenue per user is down to $18 this year from $25 five years ago.

While more people are signing up to DStv’s cheaper bouquets, it is not far-fetched to assume that it is losing its higher paying customers, who pay as much as $57 per month to Netflix and other streaming services.

Cheap data. One problem Netflix has had to battle with on the African market is the cost of data. While Netflix costs $7.99 for a basic subscription, users still have to pay for the internet to use the service.

[…]

It may explain why DStv’s new approach is a mix of launching its own digital offerings (Showmax) as well as a recent attempt to become an aggregator by adding Netflix to the DStv Explora Ultra. (Source: TC Daily newsletter)

NB: DStv can make money on Netflix via DStv Explora Ultra by carrying it. But there is a risk: it is helping to make its competitor popular to its customers. Netflix can see this as a cheap advertisement knowing that once broadband cost drops in Africa, many users will go to its website, bypassing DStv, to sign up for its services. Largely, Netflix may be generous on the contract with DStv, seeing everything as a cost of entering a new market, Africa. 

What do you think? Is MultiChoice making a mistake on this?

Comment on LinkedIn Feed

Comment #1

Prof this is a cardinal mistake. As a Kenyan i have slowly seen Multichoice loose customers. Some of the die hard customers are football fanatics and kids. There are apps that allow you watch the games free if you have internet. For kids Netflix offers a wide range and offers option of seeing what you want. Multichoice needs to tread carefully in this. Netflix may use and dump them like hot soup. Only affordable broadband stands in the way of Netflix dominance and shaking of the entertainment scene in the continent.

Comment #2:

I don’t think that MultiChoice is making a mistake. With every industrial revolution, there’s a foreseeable inevitable end. While some business leaders spearheading ‘the old ways’ might choose to stay oblivious of this, others will choose to make the most of the moment while optimising their operational models for the future.

MultiChoice has chosen to make the most of its competitor while it can, knowing that when broadband costs drop (which is bound to happen) some of its customers will gravitate towards its competitors anyway.

On the other hand, Netflix and Showmax sitting side by side on Explora Ultra might serve to strengthen the Showmax brand in the digital TV market. With great shows, they can position themselves as less of a second-rate option (which send to be the case) as viewers get to see that they are a worthy alternative.

Netflix is a strong competitor, they are perceived by the market as the industry leader – the marketing values of this perception, DStv understands well.
Netflix has the brand strength and resources. If they strategize right, they will definitely hold a fair share of the market. DStv has wised up to this and accepted it.

Principle-In-Practice: Keep your enemies close.

Ekene Obayi – The UNN-Trained Herdswoman Has A Message for Nigerian Women

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Samuel Nwite interviews Ekene Obayi and her cattle rearing business. She left a big message: “Cattle Rearing is Lucrative, I Want My Fellow Women to Join it”. Like most Nigerians have noted, cattle rearing policy must be agnostic of any tribe since if it is a good business, you will not any town crier to alert people of the opportunities. It is an enterprise, and let the best farmer win!

Yet, the UNN graduate, who may be the first graduate herdswoman I am reading should practice what they have taught in school: ranching and rotational grazing. Nomadic farming should be outdated now in UNN class notes.

Sure, I am NOT particularly celebrating that a graduate of University of Nigeria Nsukka (UNN) is doing farming at this level. Yet, she needs to find acres and run a rotational grazing model. Her training is to make her a strategic leader, not an operator. She can be supported to transition into that role and create opportunities for more people at the lower end of the pyramid.

The interview and more photos on click.

“Cattle Rearing is Lucrative, I Want My Fellow Women to Join it”- Nigeria’s Herdswoman, Ekene Obayi

“Cattle Rearing is Lucrative, I Want My Fellow Women to Join it”- Nigeria’s Herdswoman, Ekene Obayi

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Nigerian women have continued to create spaces for themselves in men dominated sectors of the economy. Even in the oddest enterprises, where women are least expected to be found, their entrepreneur mettle has pushed them across the bridge, to take position among men.

As the federal government continues to push for economic diversification, and to point at farming as the alternative to the oil-based economy, the response from Nigerians, particularly graduates, is growing. In many areas of farming, including animal farming, there has been an increasing number of graduates, among them women.

Tekedia had a brief chat with Ekene Aleke Obayi, a graduate of archeology and tourism from the University of Nigeria Nsukka (UNN), who turned a herdswoman, pursuing a cattle rearing enterprise. She explains on the push behind her effrontery to pursue a career in the cattle rearing field perceived as men’s.

How did you find yourself in the business of cattle rearing?

The idea is from my husband’s family. It is a family business. My late father in-law was a cow dealer, both native and breeded cows in Umuezedike Nguru Nsukka. All the male children of my father in-law, except the first son, are doing the cattle rearing business. So that’s how the idea developed.

At what point did you decide to join the business?

My husband is also a cow dealer. After my National Youth Service Corp. (NYSC) in 2017, there was no job. So I decided to follow my husband to farm. I started learning the business from him. I used about three years for training. My own cattle rearing started early this year, on 3rd January 2020.

Do you face challenges dealing with the animals because you’re a woman?

No challenges at all because it is just like other domestic animals. The more you train them, the more they will be closer to you. For example, when they are hungry, I take them to the bush to eat, when they are thirsty; I take them to the stream to drink. During the rainy season, they will stay within my community because we have a lot of land mass, but in the dry season, I will take them from place to place. Like from Nguru to Obimo.

You said all the males in your husband’s family except one are herdsmen; is the business lucrative?

It is a lucrative business because if you buy a cow for N100,000, you will sell it for like N110,000-N120,000, depending on how you bargain with customers. But you can buy some while they are little. The little ones is from N40,000-N50,000, depending on their size. Small ones from 6-7 months are between N40,000-N50,000. After one year they will be ready for sale. But if you’re buoyant enough, you will allow them to grow big enough to give birth. The more they give birth, the more money you will make.

Does being a herdswoman have any effect on how people look at you?

Yes, because people see it as male job, but I’m trying to prove them wrong because what a man can do a woman can do it better. But many praise me and make people patronize me very well.

So far, what has been your biggest challenge in this business?

I would say financial problem. I need N10 million and above to push this business. I have bigger plans I want to implement. That’s why I’m seeking help from the federal government, state government, my governor, Ifeanyi Ugwuanyi, Ohanaeze NdiIgbo, my local government chairman. I want them to support me so that I will expand this business. I have only 10 cows now but wish to have 100 and above. Because I don’t have many, I keep them in the bush, they have ropes on their necks, I will tie them there where they will be eating until the morning. But if I get the funding that I need, I will create a cattle ranch which will create employment opportunity, tourist center and training center for my fellow women and others as well.

What advice do you have for people, especially women about cattle rearing?

People are seeing this business as dirty job, but I’m advising people, especially my fellow women to join me in this business to make money and prove them wrong.