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Home Blog Page 6230

Twitter Plans to Introduce Premium Features

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Twitter is considering introducing a subscription model following decline in ad revenue since the first quarter of the year. The move was brought to limelight after the social media platform posted a job vacancy for a software engineer who would help develop the aspects for the platform.

The opening was advertised under the codename “Gryphon” which quickly drew a lot of media attention and was removed.

Twitter founder and CEO, Jack Dorsey said the new version will be tested this year, but there is no timeline as to when it will be implemented.

“There’s really a high bar for when we would ask consumers to pay for aspects of Twitter. We want to make sure any new line of revenue is complementary to our advertising business,” Dorsey said

He did not disclose the aspects of Twitter that will be paid for but said the most important thing is to make the features complementary to the app’s advertising principles.

“We do think there is a world where subscription is complementary, where commerce is complementary, where helping people manage paywalls… we think is complementary,” he added.

Twitter has recorded slow ad revenue in the first quarter of the year, and it is expected to experience further decline in the year. Thus, the move is seen as an attempt to boost its revenue generation as 87 percent of it comes from ads.

The app has struggled to maintain growth in ad revenue and recent happenings are threatening to make it worse. Its 2019 annual revenue was $3.46 billion, but it falls short of profit. The platform only reported profit for the first time in 2018.

Analysts estimate on average that the app’s ad sale will see a decline of 19.8%, in the second quarter year-over-year. It is expected to lose about $126 million, far higher than the $8 million loss it posted in the first quarter.

“Twitter’s ad business was hit hard by the coronavirus pandemic in March, and it’s likely that losses continued into at least part of Q2” said eMarketer analyst Jasmine Enberg

Last week, Twitter experienced an unprecedented attack that saw prominent accounts soliciting for Bitcoin, in an apparent scam that swayed many users. The accounts of Barack Obama, Jeff Bezos, Elon Musk, Bill Gates, Joe Biden and Kanye West, were all begging Twitter users to send Bitcoin to the wallet IDs they shared.

The development took a toll on the bird app, jeopardizing some of its future plan. Dorsey said they feel terrible about the security incident and would work to secure the systems.

“We feel terrible about the security incident. Security doesn’t have an end point. It’s a constant iteration… we will continue to go above and beyond here as we continue to secure our systems and as we continue to work with external firms and law enforcement,” he said.

However, the incident has put the social media platform on spotlight especially as the hackers claimed that they paid employees with access to internal systems.

“We used a rep that literally done all the work for us,” the hackers said.

This means that Twitter has to reconsider some of its revenue generation plans as it would pose security risks to the platform. Twitter was planning to introduce a new API that would expand how third-party services can use its data, but that has to be suspended due to the security breach.

APIs contribute about 15% to the company’s growth and it’s fast becoming a bigger source of revenue than ads. The hack has forced Twitter to suspend the launch citing timing which it said does “no longer make sense or felt right.”

But then it poses more challenge to find alternative means of revenue generation for Dorsey as his position as the CEO depends on meeting some revenue target.

Activist Investor Elliott Management had earlier in the year tried to oust Dorsey from his role in the company. But a deal to push Twitter’s growth to a certain target bought Dorsey some time. The development has centered on his ability to run two companies, as he doubles as the CEO of financial tech company Square.

Orange Launches Orange Bank Africa to Provide Financial Services in West Africa

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Orange, a major telecoms provider in Africa and the Middle East, and NSIA, a leader of bancassurance, have partnered to launch the Orange Bank Africa in Abidjan and Côte d’Ivoire.

Orange Bank Africa, headed by Jean-Louis Menann-Kouamé, will offer clients a range of simple savings and credit services available at all times via mobile phone.

Orange Bank Africa will address the needs of a large part of the population, often excluded from the world of conventional banking, allowing them to borrow and save small amounts that are nonetheless essential for their everyday lives. When it launches, Orange Bank Africa via its Orange Money service will offer a range of savings and micro credit services allowing customers to borrow as little as 5,000 CFA francs instantly using their mobile phone.

Orange’s mobile financial services strategy in Africa aims to offer solutions accessible to the broadest population regardless of their income or where they live. Orange Bank Africa intends to become a leader in ensuring financial inclusion in West Africa.

Orange Chairman and CEO, Stéphane Richard, explains that there is a huge gap in the African financial sector that needs to be filled and it falls in line with the company’s strategy.

“New technology is needed to strengthen financial inclusion and support economic development, as proven by mobile money over the past few years. Banking is a new area of business for Orange in Africa. It falls squarely in line with our strategy as a multi-service operator and our desire to drive the digital transformation forward in Africa. Based on our association with NSIA, also a leader on the market in Africa, we provide easy access to bank services for as many people as possible, with simple and essential services that benefit all our clients,” he said

Jean Kacou Diagou, CEO of NSIA said that they have years of experience in African financial sector that have birthed banks and insurance solutions. The combination of such human capital experience with Orange’s digital expertise has resulted in the creation of Orange Bank Africa.

“I am very pleased that the partnership between Orange and NSIA has resulted in the creation of Orange Bank Africa. For the past 25 years, NSIA Group has been developing bank and insurance solutions to address the needs of African people and make them available to as many people as possible. We know that electronic banking is vital for the financial inclusion of our customers. We are proud to have combined our expertise and human capital with that of Orange to create the fully digital Orange Bank Africa.”

Orange Bank Africa will expand into Senegal, Mali and Burkina Faso.

Having played an essential part in financial transactions for several years now, Orange Money and digital services became even more important and more rapidly adopted by users during the health crisis. With this in mind, Orange believes that mobile banking has an important role to play in Africa. It is the very essence of Orange’s purpose of providing everyone with the keys to a responsible digital world.

Orange had earlier in the year, announced its plan to expand telecom and banking services in Africa and the Middle East. Part of its strategy is to develop digital financial services that will serve the unbanked and underbanked.

African fintech has witnessed a tremendous growth that makes it attractive to investors, and there are few telecom operators doing business in the sector for now. Venture capital to Africa stood at $1.35 billion in 2019, according to WeeTracker.

Orange plans to extend its services to many African countries including Nigeria, which has a booming population that falls into its line of strategy, by partnering with existing financial institutions to establish digital credit services.

Part of the strategy is to offer health services which has been spurred by the outbreak of coronavirus pandemic.

A Telecom Giant Launches A Bank in Côte d’Ivoire

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Telecoms giant Orange and insurance provider NSIA have launched Orange Bank Africa in Côte d’Ivoire to focus on the population largely excluded from conventional banking, by offering clients simple savings and credit services via mobile phone.  If not for the brands involved, this is another top-grade fintech. In Nigeria, if say Glo joins hands with AXA Mansard, an insurer, to create a new bank, Glo Axa Bank, expect our current banks to have real problems. 

Glo has the demand with millions of users in its networks. In this web economy, supply is unbounded but demand is scarce. So, any firm which controls demand has an upper hand. This differs from the old industrial economy where supply was scarce, and winners were those managing the gatekeeping process to supply. Think of your old newspaper publisher; he decided on news he would run those days. Today, the supply of news is largely infinite as people can use Twitter, Facebook, LinkedIn, etc to share content. What matters more now is the control of demand (the users) and that has made  platforms like Facebook and Google exceedingly powerful; the platforms have the demand.

This is the video on the Airbnb piece: If you want to win in the 21st century digital economy, you must control demand, not supply. In the industrial age, power went to gatekeepers of supply. Today, the empires are those that control demand. This is possible because digital supply is unbounded and unconstrained, making it largely not a factor. Digital utilities like Google, Facebook, and Airbnb which control demand become the new gatekeepers.

Our largest bank by market cap in Nigeria, GTBank, has lost more than 50% of its market cap despite hitting new profit records. GTBank has a market cap of N637.185 billion, well down from N1.3 trillion it commanded a few months ago. This paradox is from this demand-value shift. Of course GTBank is going Habari to fix it.

Press Release

 Orange, a major telecoms provider in Africa and the Middle East, and NSIA, a leader of bancassurance, are pleased to announce the launch of Orange Bank Africa in Abidjan and Côte d’Ivoire. Orange Bank Africa, headed by Jean-Louis Menann-Kouamé, will offer clients a range of simple savings and credit services available at all times via mobile phone.

Orange Bank Africa will address the needs of a large part of the population, often excluded from the world of conventional banking, allowing them to borrow and save small amounts that are nonetheless essential for their everyday lives. When it launches, Orange Bank Africa via its Orange Money service will offer a range of savings and micro credit services allowing customers to borrow as little as 5,000 CFA francs instantly using their mobile phone.

Orange’s mobile financial services strategy in Africa aims to offer solutions accessible to the broadest population regardless of their income or where they live. Orange Bank Africa intends to become a leader in ensuring financial inclusion in West Africa.

Having played an essential part in financial transactions for several years now, Orange Money and digital services became even more important and more rapidly adopted by users during the health crisis. With this in mind, Orange believes that mobile banking has an important role to play in Africa. It is the very essence of Orange’s purpose of providing everyone with the keys to a responsible digital world.

Sustainability Innovation & Business Resilience In Tekedia Mini-MBA

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It is an Ubuntu moment for man, woman, environment, shareholders, stakeholders, governments, etc. How do you innovate when doing good? He will give us directions.

He is a business preacher – telling companies to run sustainably for them to live long. From stock exchanges to multinational corporations, governments to startups, etc, he has preached this message: sustainability innovation and business resilience.

A member of the United Nations Major Group on Business & Industry, a member of the United Nations Advisory Group on Business and Human Rights, he has played roles in many sustainability initiatives around the world, from the banking sector to the extractive industries.

He holds some of the most prestigious sustainability certifications: Professional Evaluation and Certification Board (PECB), ISO 26000 Social Responsibility,  ISO 45001 Occupational Health and Safety Lead Implementer, etc. He is presently serving as the President of International Network for Corporate Social Responsibility (INCSR). He holds a postgraduate degree in International Human Rights Law from Birmingham City University UK.

Eustace Onuegbu, a Tekedia Institute Faculty, will lead a session on Sustainability Innovation.  Register to attend his class.

https://www.tekedia.com/mini-mba-3/

 Bridging the Gap Between a Product and a Prospect

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 He had been working on a solution to a market problem (market friction). He finally came up with a very novel product . 

His family and colleagues liked the product as it helps to solve that friction he observed.But, what is the next thing in having an innovation? 

He did not know what he needed to do in order to have a successful product that would bring him to the limelight.

You see, that entrepreneur had succeeded in creating the supply side of the market. This is very great and good because it is needed in the market equation.

Having a product is just one side of the coin. He needed to create the demand side of the market.

The demand side is the marketing and sales of the product. An entrepreneur needs to take the solution to those that he created it for, they may not be aware that a solution exists.

When an entrepreneur succeeds in taking a new product to those that it is made for, he will succeed in creating both the supply and the demand sides of his business.

Whether supply creates its own demand or demand creates supply, there is a demand and a supply in every product.

That is why the interest of this analysis is to consider what takes place between the product and the prospects in a business model. This is the fourth part of the guide on developing a business model.

 Bridging the Gap Between a Product and a Prospect

The first thing I learnt in my days in high school(secondary school) was that until a product gets to the final consumer, production is not complete. I see this to be more than a fact, that innovation is only complete when it is used as explained in 3S Rules and Tekedia.

 But taking a product or solution to the prospects involves some element to consider. We have two forms of products, digital products and non-digital products. 

While the process of taking a product to a consumer is longer for non-digital products, the process is shorter for a digital product.

 However, let’s see what need to be fixed in the gap between product and prospect;

 Fulfillment Factor

Selling a product to a customer or client is a promise that what you said your product will do is true. You are promising them that you will make the delivery of the product they are buying.

Buying from you is a commitment of trust. The entrepreneur needs not to destroy this trust by ensuring it fulfills the promise he made.

In e-commerce, we often hear of Amazon’s fulfilment, it simply means the process it takes for an order to get delivered to the customers. So in your business model, you must consider what you need, to take that product to the customer in a way that he is satisfied with.

 Logistical Factor

This applies to mainly non-digital products or physical products. In order for the goods to get to the buyer you must transport it to the location of the buyer.

For instance, in the agribusiness space. The farmer plants some crops and after some time he harvest the farm produce.

The aggregators buy and transport these produce from the farms to the market and the produce get transported from the market to the table. You see that the food moves in three stages before getting to the table.

The same is applicable to other physical products. You need to consider logistics which include, transportation and storage of goods.

This should be mapped out in your business model.

 Customer Support Service:

There is always marketing to be done after sales completion. This form of marketing will make the customer build more trust in your business. You know, more trust brings more patronage and customer retention.

You need to provide customer support so he will be guided in using the product. Without customer support, the buyer may have a bad experience with your product.

For example, how will you use a new product you have not used before. You definitely need support from the company to guide you in order to be able to use such a product. Customer support service may come in different ways.

For instance in Codecitty, we develop digital platforms (website, mobile app, blockchain etc) for clients. Our customer support is to train the IT head on how to manage the backend of the platform and we also provide technical support when the need arises. 

Doing these will help you to bridge the gap between your product and the prospect. But, it will be better if you can model this in your business model so as to be able to plan towards their execution.