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Email vs. Social Ads: Which Channel Wins in SME Conversion Rates?

By
Mutiu Iyanda
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0

Small and medium-sized enterprises often face the challenge of making every marketing decision count. Limited budgets and small teams mean that picking the right channel for reaching potential customers can make a real difference. Among the most common options, email marketing and social media advertising often compete for attention. Both have their strengths, but when it comes to conversion rates, our analysis using 10,000 campaigns executed across the world shows that one has a clear advantage.

When overall device-based conversion rates were compared across multiple channels, including content marketing, influencer campaigns, search engine marketing, social media, and email, there was little difference. No single channel stood out as significantly better or worse when conversions were tied to operating systems. But the story changes when we focus on browser-based conversions. Here, email marketing consistently underperformed compared to other channels. Social ads, along with content marketing, influencer strategies, and search engine placements, all achieved better conversion results. The differences were strong enough to show that they were not random. In plain terms, while email lagged behind, social ads proved far more effective at converting browsing customers.

This might surprise some, since email has long been regarded as one of the most reliable and affordable marketing tools for SMEs. It is easy to set up, costs very little to run, and can be automated. Yet it is losing ground for several reasons. Customers today are overwhelmed by crowded inboxes, and promotional emails often go unnoticed or are deleted before they are opened. At the same time, people are spending more of their online time within social platforms. Ads appear naturally as they scroll, making them easier to notice and act on than an email that requires leaving another activity to open and read. Social ads also benefit from more precise targeting, allowing businesses to reach specific groups of people based on their interests and behaviors, while email lists depend on the quality and freshness of existing contacts.

The advantage of social ads for SMEs is not limited to conversion rates alone. They also offer flexibility and speed. A business can start small, test a campaign, and then scale up only if it sees results. Ads on social platforms often feel more like content than disruption, encouraging engagement rather than resistance. Results are measurable in real time, which makes it easier for businesses to adapt and improve their campaigns quickly.

That does not mean email has no place in SME marketing. It continues to be one of the best ways to build loyalty, nurture existing customers, and send personalized messages. Because it is so cost-effective, it is especially valuable for staying connected without stretching a budget. But the evidence suggests that SMEs should not rely on email as their main tool for attracting new customers. A more effective approach is to use social ads to bring in fresh interest and then use email to strengthen relationships and keep customers coming back.

The lesson is clear. For small and medium-sized enterprises trying to grow, social ads are proving to be the stronger channel for winning new customers, while email remains a vital support for customer retention. Framing the choice as email versus social ads misses the real opportunity. The best results come from combining the two: social ads to drive growth and email to sustain it. For SMEs balancing limited resources, that combination may be the smartest way forward.

Overview, Tour and How To Use Blucera, A Digital Platform for People and Firms [video]

By
Ndubuisi Ekekwe
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0

Blucera is a digital platform that serves as a comprehensive ecosystem for business education, professional development, and practical business tools. It leverages AI and strategic partnerships, notably with the Tekedia Institute, to provide a suite of services designed to empower individuals and businesses. Its offerings extend beyond simple information, focusing on delivering a unique blend of AI-powered coaching, secure data management, and essential business software, all tailored to meet the needs of a modern professional.

At the heart of Blucera’s service is WinGPT, its flagship AI-powered personal educator and coach. This tool is designed to provide personalized guidance to learners, helping them develop critical managerial and business skills. Unlike a generic chatbot, WinGPT draws from a curated library of academic materials, documents, and videos from the Tekedia Institute, ensuring that its insights are both relevant and academically sound. It is built to assist users with specific real-world business scenarios, making the learning experience highly practical and applicable.

Beyond its educational focus, Blucera also provides a range of business tools that support day-to-day operations. One such service is eVault Custodial, a secure platform for uploading and preserving important personal and business records. This feature highlights Blucera’s commitment to data integrity and security, offering peace of mind to users who need to store sensitive information with legal custodial services. The platform further extends its utility with business software for tasks like bookkeeping, inventory management, and payroll, providing a cohesive set of resources for managing and growing an enterprise.

A key differentiator for Blucera is its focus on contextualizing knowledge for specific markets. As an extension of the Tekedia Institute, the platform’s content and AI are designed with the nuances of doing business in Africa in mind. This targeted approach ensures that the advice and tools provided are culturally and economically relevant, giving users a distinct advantage. By combining specialized AI coaching, secure data solutions, and localized business insights, Blucera positions itself not just as a technology provider, but as a strategic partner in a professional’s journey towards success.

In conclusion, Blucera represents a new model for professional development, one that combines cutting-edge AI with a practical, tool-based approach. By offering services like WinGPT, eVault Custodial, and a variety of business management software, all enriched by a deep understanding of its target market, the company provides a robust and valuable digital ecosystem. Ultimately, Blucera’s mission is to empower professionals and firms by providing them with the knowledge and resources they need to thrive in a competitive business landscape.

Sign-up at Blucera and check under Training module.

Trump Threatens 300% Semiconductor Tariff, Rattling AI Market & Reviving Memories of His Previous Steel and Aluminum Battles

By
Samuel Nwite
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0

U.S. President Donald Trump has once again thrown global markets into uncertainty with his latest tariff warning, this time singling out semiconductors for duties of up to 300%.

The threat, made aboard Air Force One and reported by Bloomberg, comes as the President prepares a package of new trade actions covering steel, chips, and possibly pharmaceuticals.

“I am going to have a rate that is going to be 200%, 300%,” Trump said, adding fresh pressure to an industry already struggling with supply constraints.

For gamers and tech buyers, the headline translates to an alarming scenario: Nvidia’s $1,999 GeForce RTX 5090 graphics card could cost close to $6,000 if the duties are enacted. For industry leaders, however, the move recalls Trump’s earlier tariff fights — with equally high stakes for supply chains, jobs, and prices.

Lessons from Steel and Aluminum

Although the legality has come under question, Trump is no stranger to using Section 232 of U.S. trade law to impose tariffs under the banner of national security. In 2018, he stunned global markets by slapping a 25% tariff on steel and 10% on aluminum imports. The justification was framed around protecting America’s industrial base, but the impact was immediate and polarizing.

Steelmakers in the U.S. cheered the decision, with companies like U.S. Steel and Century Aluminum briefly reporting job growth and reopening some facilities. But downstream industries — automakers, construction firms, and machinery manufacturers — faced soaring input costs. In some cases, U.S. companies ended up paying higher prices for domestically produced steel than their foreign rivals paid abroad, eroding competitiveness.

Internationally, Trump’s Section 232 tariffs ignited trade tensions, prompting retaliation from allies like the European Union, Canada, and Mexico. Many of those retaliatory tariffs were strategically targeted, hitting American exports of bourbon, motorcycles, and agricultural goods.

Now, Trump appears ready to apply the same playbook to semiconductors, a sector far more globally integrated than steel or aluminum. Unlike metals, which can be mined and refined domestically, chip production relies on a web of international suppliers — from Taiwanese foundries like TSMC, to South Korean memory producers, to Dutch lithography specialists.

Slapping 200%–300% tariffs on semiconductors would almost certainly disrupt this delicate balance. Unlike the steel industry, where some U.S. producers gained in the short term, the U.S. has limited capacity to suddenly replace Asia’s dominance in advanced chip manufacturing. Even Intel, the country’s largest semiconductor firm, still relies heavily on overseas production for its most cutting-edge technology.

The risk, analysts warn, is that tariffs could drive up costs across the board while failing to meaningfully strengthen U.S. production capacity in the near term. That scenario would leave American AI firms, consumer electronics companies, and defense contractors squeezed between soaring costs and limited supply.

The semiconductor threat has already triggered comparisons to the whiplash of 2018. Back then, industries spent months lobbying the Trump administration for exemptions, some of which were granted piecemeal, creating confusion. Today, companies in tech and AI are bracing for a similar lobbying battle, while also preparing backup supply strategies.

For AI startups, already competing for scarce Nvidia and AMD chips, the possibility of a 300% duty adds a daunting financial hurdle. Large players like Microsoft, Google, and Amazon — whose cloud platforms depend on massive chip orders — may absorb some costs, but smaller firms could find themselves priced out of the market.

Pharmaceutical firms, another potential target in Trump’s upcoming tariff package, face a different kind of risk. The U.S. relies heavily on imports of active pharmaceutical ingredients (APIs) from India and China. A sweeping tariff regime could ripple through drug pricing, hitting consumers directly.

From Tariff Shock to Uncertainty Tax

What ties the steel fight of 2018 to the chip battle of 2025 is Trump’s negotiating style: the use of extreme tariff threats as both leverage and political messaging. Back then, steel tariffs triggered an international backlash but also energized Trump’s base in industrial states. Now, semiconductor tariffs carry the same dual potential — appealing to a base that wants to see U.S. self-sufficiency, while at the same time alarming global markets.

However, the stakes are higher this time. Semiconductors are not just a raw material; they are the foundation of modern economies, powering AI, defense, healthcare, and communications. A tariff shock here could ricochet across industries in ways steel never did.

It is believed that with steel, tariffs raised costs, but the supply was at least domestic. With chips, tariffs risk breaking the supply chain entirely.

Solana Price Relapse Has Traders Worried But Analysts Say $220 Is Back In Play By September

By
TI Partners
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0

The Solana price has been on a rollercoaster this week, slipping back toward $180 after briefly reclaiming the $200 mark. This sudden relapse has traders questioning the token’s short-term momentum.

However, top analysts point to $220 as a realistic target by September. They cited strong on-chain support levels and growing bullish sentiment. However, despite this setback, recent Solana news suggests confidence in SOL’s long-term upside remains intact.

Solana Price Prediction Gains Credibility Among Top Traders

The Solana price has been anything but calm this month. After starting the week near $180, SOL surged above $200, touching $205 before sliding back down with the rest of the market. This pullback has traders on edge, but analysts remain confident.

According to Solana News, the $188 resistance level has been a sticking point for most of 2025. Still, on-chain indicators suggest that the SOL price could rally if momentum builds above key trading zones.

Popular analyst Burak Kesmeci highlighted the importance of the $170–$179 support region, noting that as long as SOL holds that floor, the bullish structure remains intact. Legendary trader Bluntz doubled down with his Solana Price Prediction, using Elliott Wave analysis to forecast an imminent breakout that could push the SOL price today toward $220 by September. Market data also supports this optimism, with derivatives showing traders heavily tilted toward long positions.

Meanwhile, whales have quietly increased their holdings, and the number of wallets with over 10,000 SOL has hit record highs. This accumulation, paired with broader market recovery, adds fuel to the bullish case. Despite the recent relapse, SOL News points to growing institutional confidence and a strong setup for a rebound.

If momentum continues, analysts agree that $220 is not just possible but likely within weeks.

Community Growth Pushes Remittix Toward Global Adoption

Remittix is proving why many analysts are calling it the hidden giant of 2025. While tokens like Solana face short-term volatility, Remittix keeps building real momentum. The project has already raised over $19.8 million, selling more than 600 million RTX tokens at just $0.0944 each. This boost in support signifies rising trust in Remittix’s PayFi model, which simplifies crypto-to-fiat payments for individuals and businesses worldwide.

  • Over $19.8 million raised with the $20M milestone in sight
  • More than 600 million RTX tokens sold at under 10 cents each
  • Remittix Wallet beta testing launches September 15th, 2025
  • First CEX listing announcement coming once $20M is crossed

These achievements aren’t just numbers, they show Remittix is on track to disrupt payments much like XRP once did. The upcoming CEX listing and wallet release mark two major product milestones that expand global access and increase adoption potential.

Analysts even project a 10,000% rise in value by late 2025 as Remittix positions itself as the next PayFi leader. While the Solana price prediction remains uncertain, RTX’s clear roadmap makes it a serious contender for investors seeking long-term upside.

Discover the future of PayFi with Remittix by checking out their project here:

Website: https://remittix.io/

Socials: https://linktr.ee/remittix

$250K Giveaway: https://gleam.io/competitions/nz84L-250000-remittix-giveaway

Looking to Make Money with Crypto? BlockchainFX Offers 100x Gains with 97% of Softcap Raised

By
TI Partners
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0

Are you tired of juggling multiple platforms to manage your investments? With the ever-growing range of cryptocurrencies, stocks, ETFs, and forex to trade, it can feel overwhelming to track everything. What if there was a platform that brought all of this together in one place, giving you access to both traditional finance and cryptocurrencies without the hassle? BlockchainFX is here to solve that problem. It’s not just another crypto exchange – it’s a comprehensive super app that allows you to trade, diversify, and earn passive income all within one seamless platform.

With 500+ assets to choose from and exciting features like staking rewards that let you earn passive income, BlockchainFX is quickly becoming the go-to platform for both crypto traders and traditional investors. Whether you’re looking to make money with crypto, diversify your portfolio, or secure high ROIs, BlockchainFX offers the perfect solution. The presale is heating up, and with a price increase on the horizon, now is the perfect time to jump in before the 100x gains potential becomes a missed opportunity.

1. 500+ Assets – Trade Across Multiple Markets

BlockchainFX gives you access to 500+ assets, ranging from cryptocurrencies to stocks, ETFs, forex, and even bonds. Imagine trading Bitcoin and Tesla stock on the same platform. The real magic is in the diversification BlockchainFX provides. Rather than juggling between different platforms for your crypto, stocks, and forex trading, everything is now under one roof. Whether you’re a crypto enthusiast or more comfortable with traditional finance, BlockchainFX enables you to seamlessly manage all your investments in one place.

This platform truly stands out by eliminating the hassle of using multiple services. With everything in one place, you save time, streamline your strategy, and take advantage of opportunities across multiple asset classes. If you want to diversify your portfolio and maximize your returns, BlockchainFX is the ideal platform for you.

2. Passive Income – Earn Daily Rewards with Staking

BlockchainFX goes beyond just trading. If you’re tired of simply buying and holding, BlockchainFX offers a passive income stream through staking. When you stake BFX tokens, you can earn daily rewards in both BFX and USDT – with the possibility of earning up to $25,000 USDT. It’s like earning money while you sleep. This feature is perfect for long-term investors who want to generate passive income without actively trading.

Staking rewards aren’t just a nice bonus, they’re a game-changer for anyone looking to earn more from their crypto assets. Instead of waiting for the value of your BFX tokens to increase, you can start seeing returns every single day. It’s an easy way to grow your wealth without needing to be a full-time trader. With BlockchainFX, passive income is within reach for everyone.

3. BFX Visa Card – Spend Your Crypto Globally

BlockchainFX takes your crypto experience to the next level with the BFX Visa Card. You can now spend your crypto globally, anywhere that accepts Visa – with no limits. This feature is revolutionary because it eliminates the friction that comes with trying to use your crypto in everyday life. Whether you’re buying groceries, booking travel, or paying for services, the BFX Visa Card makes it possible to spend your crypto just like you would with traditional fiat currency.

Unlike many platforms that restrict your spending options, BlockchainFX gives you unmatched flexibility. You’re no longer limited to online purchases or specific merchants. Now you can truly enjoy the freedom of using your crypto holdings in the real world. This is a huge deal for anyone who wants to spend their crypto without worrying about fees or restrictions.

4. High Liquidity & Fast Execution – Trade with Confidence

When it comes to crypto trading, speed and liquidity are everything. BlockchainFX ensures high liquidity and fast execution, which means you can execute trades quickly and at optimal prices, even when markets are moving fast. Whether you’re a day trader looking to capitalize on short-term fluctuations or a long-term investor wanting to move in and out of positions with ease, BlockchainFX has you covered.

With BlockchainFX, you can place large orders without worrying about slippage or unfavorable prices. This platform is designed for serious traders who need speed, efficiency, and the ability to react quickly to market conditions. If you’ve ever been frustrated by slow execution or lack of liquidity on other platforms, BlockchainFX delivers fast, seamless trades that help you capitalize on every opportunity.

5. Security – Full KYC and Audited by CertiK and Coinsult

One of the most critical factors in crypto trading is security, and BlockchainFX takes it very seriously. The platform is fully KYC verified, which means that only legitimate users can access the system. Additionally, BlockchainFX has been audited by industry leaders like CertiK and Coinsult, ensuring that it meets the highest standards of security. You can rest assured that your funds are safe and that the platform operates with the highest level of transparency and trustworthiness.

BlockchainFX also uses smart contract verification to ensure that every transaction is secure and reliable. The multi-layered security approach means that BlockchainFX is one of the safest platforms to use in the crypto space, allowing you to trade and stake with confidence.

Hurry, only 2.77% left in the presale – get in now and claim your BFX tokens before the price rises

BlockchainFX Presale Details – Don’t Miss Out

  • Presale Raised: $5,348,053.58 (97.23% of Softcap Raised)
  • Softcap: $5,500,000
  • Participants: 5,006
  • Current Price: $0.019
  • Launch Price: $0.05
  • Bonus Code: BLOCK30 (Get 30% more BFX tokens!)

The BlockchainFX presale is nearing its softcap goal, with over 97% raised already. Early investors are securing BFX tokens at $0.019, but the price will rise soon. This means that investors can potentially lock in an immediate ROI of 163% as the price increases to $0.05. BlockchainFX offers 500x long-term potential, and the presale price is your chance to secure tokens before the price explodes.

Don’t miss your chance to get in early. Use BLOCK30 to grab 30% more BFX tokens before the presale ends!

Investment Scenario with $1,000: See Your Money Grow

If you invest $1,000 at the presale price of $0.019, you’ll receive 52,631 BFX tokens.

At the launch price of $0.05, your investment would be worth $2,631.55, giving you an immediate 163% ROI.

But that’s just the start – if BFX tokens soar to $1, your $1,000 investment could be worth $52,631.55, a 5063% ROI.

This is the kind of potential that Crypto Whales are already capitalizing on – don’t miss your chance to ride the wave of massive profits.

BlockchainFX is the Future of Crypto Trading

If you’re looking for low cap altcoins with massive potential, BlockchainFX is the top crypto presale to invest in right now. With its 500+ assets, passive income options, and global spending capabilities, BlockchainFX offers a comprehensive and secure trading experience that no other platform can match. Whether you’re looking to diversify your portfolio, earn passive income, or position yourself for 100x gains, BlockchainFX provides all the tools you need to succeed.

The presale is quickly moving toward its softcap, and the price is set to increase soon. Act now to maximize your profits before it’s too late. With 30% more BFX tokens available using BLOCK30, there’s no better time to secure your position.

Last chance to get in at $0.019 – BFX prices are about to increase, act now

Find Out More on:

Website: https://blockchainfx.com/

X: https://x.com/BlockchainFXcom

Telegram Chat: https://t.me/blockchainfx_chat

 

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