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Being A Market Leader – What Netflix New Prices Must Teach Entrepreneurs

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It is a no news that Neflix is raising prices. The US company is raising prices by 60% for customers that watch films and TV shows both online and via mail order system  DVD . Before now, with $9.99 a customer could get the DVD and enjoy unlimited online streaming. But no more. Netflix has a new plan.

 

They have unbundled the two services and customers will pay $7.99 for each. The goal here is to raise revenue to re-sign some of their expiring deals, expand the business abroad, acquire new content, and of course work on the all important contracts of dealing with the  content owners like Sony, Disney, etc.

 

While everyone should look at this as purely a way to generate more revenue, Tekedia sees one huge lesson this must teach companies and entrepreneurs. If you lead your sector or industry, you can raise prices and still not lose many customers. The top companies in their industries have price power. But if you are not at the top, a small change in your price could cause an exodus on your user base.

 

The reason is simple: most non-top players in any industry enter the market via low price option. The established planners have brand reputation and you need to offer a compelling product with sometimes good price to get the customers out of their loyalties. Yet, that is not alone. If the player is truly a leader, you have no chance. But you can try, of course.

 

Think of Apple in its industry. It is not going to be easy to take away Apple customers by offering a cheaper version of iTunes. No way. Apple could raise price by few cents, people will still buy the products.  Why? They lead the market.

 

So for entrepreneurs, your key job is to find ways to lead your market. If you cannot lead your market, you will have difficulty to have price control over your products.

 

 

 

The African Cisco Partners – How The 10,000 Job Cuts Could Affect Them

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The plan by Cisco to  cut 10,000 jobs will hurt it more and could push it further to the path of inability to revive growth. First, by losing about 14% of its manpower, Cisco could be out-innovated by its peers in the market.  One thing Cisco needs is to jumpstart innovation and bring more products to the market. Unfortunately, it has chosen the other way  and went for job cuts. Recall that this company cut 550 jobs in May when it shutdown Flip video camera unit.

 

About 7,000 people will go by the end of August. Already as we noted before that 3,000 people have accepted buyouts.

 

You lose 10,000 folks, where are you going to make up the coverage in R&D and sales. The challenge is not just boosting earnings in the next quarterly earnings, but sustaining its over the next few cycles. The reduction of manpower will surely help, but that may not change the tide.

 

The once innovative Cisco has been badly out-competed. Huawei has taken all the major contracts in Africa and Cisco has none. In enterprise business in the developed world, Juniper and HP have broken Cisco apart. Cisco could not find favor in the customer market with the camera Flip which it bought in excess of $500m and cloded. This company is in a pitiable state.

 

The key problem is Juniper Networks and HP. They have eaten into Cisco core switches and router business. Even Huawei is also causing havoc with its low prices.

 

For Tekedia, this is what we think will happen: Cisco could trim its number of African dealers or partners. We think the companies that depend on Cisco for bulk of their revenue must be vigilant. They must adapt and be ready to enter into new areas. They must see this job cuts as a deep sign that not all is well in Cisco and it is time they make have a Plan B.

 

Lessons From Oxford University and UK Parliament For Nigeria University Education

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We have all heard it, the UK government will cut off 78% of the funds it gives to Oxford University starting 2012. Before 10 years ago, university education in UK was like a birthright to their citizens. They practically go to college free. Though there were some increments in school tuition making it look like UK citizens were paying for their education, it was the government that was funding the bulk of the home students.

 

But things are tight, government wants to balance the budget. And the hammer has been leveled on education funding across UK including Oxford. The 1,000 year old university is a quintessential and iconic institution that has trained 12 saints, 26 prime ministers and of course Adam Smith. With an undergraduate population of 11,723 students and endowment of $5.3b, it is a big institution.

 

But hard times are hard times. Budget has to be balanced. The government has said it. The next move of the university was the exciting as aspect of this narrative.  They did not go on strike. They did not burn down buildings. They simply decided to look for other sources of funding. Yes, they began a campaign to raise funds and have their eyes on 1.25 billion pounds which if they succeed will be the biggest ever in the history of modern educational institutions.

 

To get this done, they jettisoned the British scholars and came and hired a Yale Professor, Andrew Hamilton, as the new Vice Chancellor. The man knows the American system of running schools as a venture funds where basically you meet investors to pool funds together. Except in this case, the “investors” will be investing in the future of humanity through developing and preparing a new generation of leaders.

 

Harvard University has a war chest. It remains the richest university as per endowment with $24.7 billion and Yale University follows at $16.7billion. How did they do this? They go out and look for funds.

 

The lesson here is that Nigerian education must evolve out of the public funded design that has crippled any meaningful progress for more than 50 years. The British are moving into the American model;  now is the time for Nigerian federal and state schools to follow thus. Government cannot fund more than 100 tertiary institutions in Nigeria with any distinction and quality. It will not happen. Tekedia thinks that while Nigeria spreads thinly across many of our public schools, it erodes a genuine opportunity to challenge schools to become creative.

 

We need to understand that while it is good that a Dean is a professor, it is not necessary that the head of a university is a professor. We can hire one investment banker to raise money as Americans do and allow the profs to have funds to change humanity. It is interesting that a US University President might have never taught one day. But he pools dollars and builds a world-class research team.

 

Nigeria needs to think because even the British has left the model they sold to us. Tekedia thinks now is that time.

 

 

You Cannot Advertize Google+ On Facebook

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It seems that someone cannot get more friends on Google+ through Facebook advert. An ad we put to get more folks to join our Google plus page has not been approved for more than six hours. It is apparent that Facebook does not like you to use their platform to build Google+.

 

People, what does that imply? Censorship or what? That is interesting.

 

We are still waiting to know if that is a bug and if they approve it, we will let you know. But if not, what can we do? When you have 714 million users on earth, more than 2X the population of USA, you can do as you want.

 

Meanwhile, please click this page to get Google Plus  invitations.

Sony Ericsson Xperia Arc Review – Features Sony Exmor R Sensor

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The Sony Ericsson Xperia Arc had previously made a pre-release appearance as the Anzu in various leaked photos, but Sony Ericsson confirmed at the 2011 CES in Las Vegas that the phone takes the name of the Xperia Arc in reference to its curved casing. From the front the Xperia Arc looks similar to other Xperia handsets such as the Xperia X10, and also comes with Sony Ericsson´s Timescape interface on top of Google Android. The Xperia Arc features the latest Android Gingerbread version.

 

Aside from its unique physical appearance the Xperia Arc is quite noteworthy for its display. The 4.2″ capacitive screen has been labelled as Reality Display by Sony Ericsson, which is a fairly boastful moniker. However, the Xperia Arc does come with many features that make the screen something of interest and certainly more attention grabbing than most touchscreens on the market.

 

The Xperia Arc features Sony Mobile BRAVIA Engine which provides real time picture enhancements. These enhancements include noise reduction and improvements to sharpness and colour contrast that do make a significant difference to picture and video quality.

 

The Arc´s camera is also pretty impressive. At 8 megapixels it features a Sony Exmor R sensor that is normally reserved for the Japanese company´s top range of cameras. Other features on board include face and smile detection, geo-tagging and an LED flash. A secondary camera is included on the front of the Xperia Arc which can be put to good use making video calls. The camera features 720p HD video recording and with an HDMI port videos can be watched directly through your TV.

 

The Xperia Arc´s appeal is not limited to its camera and screen as it also comes with superb web, messaging and entertainment features included. There is 32GB of internal storage available through microSD, YouTube support and social networking integration for Facebook and Twitter. The Arc also comes with TrackID, an FM radio and support for most Google services.

 

You can buy this phone from our partner, UK Best Mobile  Contracts.